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Mastering the Puzzle to Fundraising Success

Mastering the Puzzle to Fundraising Success. DEFINING THE CAMPAIGN. • Make a good case • Set a manageable campaign goal • Begin with the Board • Cultivate your leads • Make a big splash when you go public • Offer plenty of naming opportunities

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Mastering the Puzzle to Fundraising Success

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  1. Mastering the Puzzle to Fundraising Success

  2. DEFINING THE CAMPAIGN • Make a good case • Set a manageable campaign goal • Begin with the Board • Cultivate your leads • Make a big splash when you go public • Offer plenty of naming opportunities • Remember: Staff participation is a great weapon

  3. TOOLS & TECHNIQUES • Soften the potential donor • Customize • Use peer pressure • Do your homework • Don’t get caught short • Never take no for an answer • Use challenge gifts as great incentives • Network, network, network • Talk up the cause. Take advantage of every opportunity

  4. THE ASK • Don’t be shy • Set up an appointment to ask eyeball to eyeball • Be honest—it’s the best policy • Honor the spouse • Be direct • Have a number in mind before you walk in the door • Listen to suggestions • Know your prospects • Close the deal yourself if you can • Be flexible about payment • Remember: More calls mean more successes • Follow up • Don’t let excuses kill the deal

  5. Final Recommendation LETTER WRITING 101 Asking for money in a letter is an art in itself. Here are some valuable tips from one who receives many bad letters! • Keep it to one page. • Get to the point. • Ask for the amount of money you want. • Use short paragraphs. Good luck!

  6. Thank You for attending, You will receive this Fundraising E-book as a gift for attending this Tele/Webinar, Courtesy of Network for Good.Visit www.careeressentialsllc.com and get a $15.00 savings discount on us to attend the Startup Business Conference at Temple University on June 22, 2013 using promo-code CE and bring 1 guest for free.

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