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Schools as Brands: Defining Your Brand Purpose

Discover why schools need to think and act like brands, and how defining a brand purpose can differentiate your school from the competition, instill pride, and create passionate evangelists. Learn from successful examples and gain ideas for your own school's brand strategy.

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Schools as Brands: Defining Your Brand Purpose

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  1. Now, more than ever, SCHOOLS need to think and act like a BRAND.

  2. Brands own a place in both HEARTS and MINDS. Schools must too.

  3. Brands know WHY THEY EXIST. Schools must too.

  4. Brands DIFFERENTIATE themselves versus competition. Schools must too.

  5. Brands INSTILL PRIDE. Schools must too.

  6. Brands create passionate EVANGELISTS. Schools must as well.

  7. What makes your school DIFFERENT from other schools?

  8. What LANGUAGE does it own?

  9. What GALVANIZES and INSPIRES your faculty?

  10. What PROMISE do you make to your students and their families?

  11. What keeps your alumni ENGAGED long after graduation?

  12. Every school needs to define its BRAND PURPOSE by answering the question…

  13. “WHO ARE WE?”

  14. NOT a mission statement or a vision statement.

  15. A FEW WORDS, carefully crafted, that provide a clarifying lens for everything the school is and does.

  16. A brand positioning that is SIMPLE, CREDIBLE, DIFFERENTIATING and INSPIRING.

  17. And provides a CLARIFYING LENS for everyone on your staff and a FOUNDATION for all communications, marketing and advancement efforts.

  18. We will present examples of SCHOOLS that have achieved this successfully and share IDEAS on how you can, too.

  19. We look forward to seeing you and engaging in a stimulating and productive discussion. Session: Monday, October 19th at 11:00 AM

  20. If you can’t make the session and would like to learn more, please don't hesitate to reach out. Brett Shevack Founder, CEO brett@brandinitiatives.com (917) 757 7866

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