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Chi Con Carne

Chi Con Carne. Tom De Buyser, Tom Piot, Alex Witteveen. frietleuven.be. What?. Find nearby frituren Get general information See if others (dis)liked it Give your own opinion. How?. Website HTML5 / PHP / Jquery Real data. frietleuven.be. Dit filmpje staat op de blog. Iterative design.

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Chi Con Carne

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  1. ChiCon Carne Tom De Buyser, Tom Piot, Alex Witteveen

  2. frietleuven.be What? • Find nearby frituren • Get general information • See if others (dis)liked it • Give your own opinion How? • Website • HTML5 / PHP / Jquery • Real data

  3. frietleuven.be Dit filmpje staat op de blog

  4. Iterative design general usability 6 Iteration 1 free experimentation general usability Iteration 2 4 tasks + think aloud digital conversion Iteration 3 6 tasks + think aloud voting and usefulness Iteration 4 27 tasks + questionnaires

  5. “In the wild” Find users • Talk to friends and fellow students • Visit frituren and introduce ourself • Social media (facebook, twitter, youtube) Track what users do • Detailed log of user activity • Google analytics for general overview • Built-in feedback button

  6. Google analytics

  7. Google analytics

  8. Google analytics 1 2 3 4 0

  9. Iteration 1 • Facebook/friends integration • History of recommendations Iteration 2 • Only show friends’ history Iteration 3 • Not implemented Iteration 4 • Still not implemented • Unclear button description

  10. Post-release • 25% uses this feature • No data on expectations Conclusion & future work • Desired feature • Test what users expect of this feature

  11. Iteration 1 • Misleading vote-visualisation Iteration 2 • Center the visualisation Iteration 3 • Undesired look • New solution Iteration 4 • Clear interpretation of votes

  12. Iteration 1 • List only sorted on distance • No need to sort manually Iteration 3 • 66% wanted sorting options Iteration 4 • Implemented

  13. Post-release • Only 3% uses this feature • All options are used equally Unclear what button does? Simply no need? Too much focus on voting? Conclusion & future work • Test why users (don’t) use this before improving

  14. Iteration 1 & 2 • Map & hours always visible Iteration 3 • If map is large: scroll issue • If map is short: visibility issue Iteration 4 • Row of information buttons • Added menu & prices

  15. Post-release • 44,5% uses “map” • 44,5% uses “opening hours” • 41,5% uses “prices” • No data on expectations Conclusion & future work • Desired features • Test what users expect of these features

  16. Iteration 1 • “Rate” button was clear Iteration 2 • Changed to “Beoordeel” Iteration 3 • Changed to “Stem” (shorter) • 33% expected “Stem” to give a like immediately Iteration 4 • 30% with same issue • Alternatives would be clear

  17. Post-release • Changed to “geef je mening” • 14,5% presses the button Conclusion & future work • Main feature of the app • Add an incentive to vote

  18. Iteration 1 • Confusion with three buttons Iteration 2 • Immediately cast vote Iteration 3 • Name as a login substitute • Used icons instead +1 & -1

  19. Post-release • 750 profile visits • 75 votes, 45 unique users • 5% of votes are negative Conclusion & future work • Main feature of the app • Add an incentive to vote • Moderation of spam • Is there need for a good/bad attitude?

  20. Pakfriet app (mechelen 2012)

  21. Questions?

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