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Sales Training

Sales Training. Presented by [Name]. Company overview. Job responsibilities Company message Competitors. Job responsibilities. Understand your products and services. Drive sales of your products and services. Achieve and then exceed your assigned sales quota.

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Sales Training

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  1. Sales Training Presented by [Name]

  2. Company overview • Job responsibilities • Company message • Competitors

  3. Job responsibilities • Understand your products and services. • Drive sales of your products and services. • Achieve and then exceed your assigned sales quota. • Represent the company to the marketplace in a professional manner.

  4. Company message • Who are we? • Our market space and our profile • What are our core values? • Our mission statement • What do we do? • Our products and services • What do we bring to the table? • Our value proposition

  5. Competitors • Who are our competitors? • What do they do? • What do they bring to the table?

  6. Sales process • Prospecting and lead generation • Planning sales calls • Meetings • Postcall follow-up • Documentation • Presentation • Sign-off

  7. Prospecting and lead generation • Identify current customer base. • Identify and rank prospects. • Schedule sales calls.

  8. Planning sales calls • Research prospect company. • Identify audience. • Define presales support (for example, engineers). • Plan meeting agenda. • Call and confirm meeting ahead of time.

  9. Meetings • Make introductions. • Define and then confirm prospect’s objectives. • Define your objectives. • Review business need. • Identify contributing factors. • Present possible solutions. • Reach consensus (fit, no fit, investigate further).

  10. Postcall follow-up • Send summary e-mail message or letter to prospect, and then follow up with a phone call. • Thank prospect for meeting. • Recap meeting. • Review agreed-upon next steps. • State future intentions. • Notify appropriate internal resources (for example, engineer) for next-step assistance. • Update account file or system. • Update pipeline account data.

  11. Documentation • Prepare appropriate documents. • Review documents with prospect.

  12. Presentation • Deliver final documents. • Present proposal. • Request the sale.

  13. Sign-off • Sign documents. • Close the sale.

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