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RBM Communications Assessment

This assessment report explores challenges, opportunities, and best practices for health communication in Ghana, Mali, Senegal, Tanzania, and Uganda. It covers methodologies, community preferences, key considerations, and next steps for improving communication strategies in RBM programs.

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RBM Communications Assessment

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  1. RBM Communications Assessment Challenges and Opportunities in Ghana, Mali, Senegal, Tanzania and Uganda

  2. Evaluation purposeMethodologyChallengesOpportunitiesCommunity preferencesCommunication strategy - best practiceKey considerationsNext steps

  3. Evaluation Purpose • Institutional capacity • Evaluation status • Impact • Strategic fit to RBM objectives • Gaps and opportunities • Donor support • Regional strategies and activities • Participatory capacity • Role and impact of health information

  4. Methodology • Rapid appraisal - ten days in each country • Semi-structured interviews • Stakeholder workshops • Focus group discussions • Secondary source review materials

  5. Challenges 1 • Limited understanding and knowledge of development communications • Absence of or basic malaria communication strategies • Poor visibility of National Malaria Control Programmes • Lack of regional coordination and information sharing

  6. Challenges 2 • Limited coordination and implementation capacity at sub-district level and below • MoH departments responsible for health education have limited capacity • Limited communications research and monitoring • Lack of involvement of communities in defining needs and priorities

  7. Challenges 3 • Health communications monitoring and evaluation protocols not in place • Poor planning and development of messages • Continuum approaches to practice change not applied to communications programmes • Limited strategies to meet the needs of very poor and marginalised groups

  8. Opportunities 1 • Commitment from partners to develop and implement communication strategies • Community health volunteer structures in place • Radio infrastructures provide national coverage • Evidence of positive development and participation practice

  9. Opportunities 2 • Moderate capacity of private sector marketing organisations • New and significant investment into the marketing and distribution of bed nets

  10. Community preferences • Local languages • ‘People like us factor’ • Accurate information • Localized channels of communication • Integrated approaches • Causal relationships and continuum practice • Relevant, affordable and practical

  11. Communication Strategy - Best Practice • Understanding the problems • Building partnerships • Strengths and weaknesses • Building capacity • Design considerations • Strategic Framework • Designing messages and dialogues

  12. Key considerations • How do we make RBM more visible? • How do we strengthen the in-country partnerships? • What are the needs and roles of communities, partners and technical support? • How might WHO fulfill a broader advocacy role beyond the scope of RBM communications?

  13. Next Steps 1 • National level workshops are held to validate assessment findings and prioritize needs • Strategies developed at RBM Geneva, Regional RBM networks and at national level • Potential partners are identified

  14. Next Steps 1 • Process and outcome indicators are developed as part of a monitoring and evaluation framework • Additional research is carried out into community information needs in-country • Guidelines on carrying out communications assessment are developed

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