1 / 81

Famous Companies and Their Logos: A Study in Global Business

Explore the logos of well-known companies from different countries and learn about their headquarters. Discover the significance of logos and gain insight into the international business landscape.

cwhitley
Download Presentation

Famous Companies and Their Logos: A Study in Global Business

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Unit 1 新职业英语 职业综合英语 1 ENGLISH FOR CAREERS Unit 1 Organization

  2. Contents 1 Warming-up 5 Writing < Back Next > Home Reading A 2 6 Mini-project Reading B 7 7 3 Language Lab Language Lab 4 Listening & Speaking

  3. Warm-1 Home < Back Next > Germany ___________ ___________ Republic of Korea ___________ ___________ Warming-up Task 1 Look at the following logos and give the names of the countries in which the companies are headquartered. Car Companies USA Japan Supermarket Companies USA France Mobile Phone Companies Finland P. R. China

  4. Warm-2 < Back Next > Home Warming-up Task 2List at least two companies for each type of the following products. TCL, Sony, Panasonic, Philips… Lenovo, Apple, IBM, Sony… Li-Ning, Adidas, Nike, Reebok…

  5. logo < Back Warming-up What is a logo? A logo is a graphical element that, together with its logo type, forms a trademark or commercial brand. Typically, a logo’s design is for immediate recognition. The logo is one aspect of a company’s commercial brand, or economic or academic entity, and its shapes, colors, fonts and images usually are different from others’ in a similar market.

  6. Company introduction < Back Next > Home Warming-up Bavarian Motor Works (BMW) is an independent German automobile manufacturer founded in 1916. BMW is a worldwide manufacturer of high-performance and luxury automobiles and motorcycles. Toyota Motor Corporation, founded in 1937, is a multinational corporation headquartered in Japan, and is currently one of the world’s largest automakers. Ford Motor Company is an American multinational corporation and one of the world’s largest automakers.

  7. Company introduction Next > Home < Back Warming-up Metro AG, established in 1964, is a diversified retail and wholesale group based in Germany. It is the largest in its home market, and one of the most globalized retail and wholesale corporations. Wal-Mart Stores, Inc., founded in 1962, is an American public corporation that runs a chain of large, discount department stores. It is the world’s largest public corporation by revenue, according to the “2008 Fortune Global 500”. Carrefour SA is a French international hypermarket chain, with a global network of outlets. It is the second largest retail group in the world in terms of revenue after Wal-Mart.

  8. Company introduction < Back Next > Home Warming-up Samsung Group is the largest company of the Republic of Korea. It is composed of Samsung Electronics, Samsung Heavy Industries and Samsung Engineering & Construction. Lenovo Group Limited is China’s largest and the world’s fourth largest personal computer manufacturer. Lenovo mainly produces desktops, laptops, servers, handheld computers, imaging equipment and mobile phone handsets (听筒). Nokia Corporation is a Finnish multinational communications corporation. Nokia is focused on wireless and wired telecommunications. It is the world’s largest manufacturer of mobile telephones.

  9. Reading A < Back Next > Home Reading A Text Task 1 Task 2 Business Know-how

  10. Text A-1 < Back Next > Home Reading A 声音 翻译 Google Anyone who has ever used the Internet hasseen Google, and many people would just“google it” when they try to find informationabout something on the Internet. As the world’smost popular Internet search engine, Google isone of the greatest examples of online success.

  11. Text A-2 < Back Next > Home Reading A 声音 翻译 It all began in January 1996 as a research project at Stanford University by Ph.D. student Larry Page. Trying to find a better way for web users to search for relevant pages, Page had an idea that this could be achieved by examining the relationships between web pages. He thought that web pages which had the most links to them from other web pages must be the most popular. The technique appeared to be successful.

  12. Text A-3 < Back Next > Home Reading A 声音 翻译 Page and his partner Sergey Brin set uptheir company on September 7, 1998 andregistered the google.com the following week.The search engine quickly grew in popularityand in 2000 Google began to sell advertising ontheir website. After a few years of growth fueledby eager investors, Google went public. Many Google employees became instant millionaires.

  13. Text A-4 < Back Next > Home Reading A 声音 翻译 Google has recentlyacquired YouTube.com whichis the Internet’s largest videosharingwebsite and continues toadd new features every day including toolbars, email, and advertising. Of course,with growth and success there also comescompetition. Microsoft has recently triedto acquire Yahoo in order to compete withGoogle in the Internet search engine area.

  14. Text A-5 < Back Next > Home Reading A 声音 翻译 In addition to its growth and popularity,Google has also been named the number onecompany to work for in the United States. It tendstostay away fromtypical office designs and triesto make the office a place where employees arecomfortable and free to excel at their work.

  15. Text A-6 < Back Next > Home Reading A 声音 翻译 Today, Google owns YouTube, Blogger andother hot websites and has become the leaderin terms of ad-based revenue on the web.The brain child of two students has becomea billion-dollar company and one of the best-knowntrademarks in the world. Google’s historyserves as a perfect model and inspiration forInternet entrepreneurs today.

  16. A-Trans-1 < Back Reading A 谷 歌 上过互联网的人都见过谷歌，许多人要在互联网上查找某方面的信息时，他们都会去“谷歌”一下。作为全世界最有名的互联网搜索引擎，谷歌是网络业界功成名就的最好范例之一。

  17. A-Trans-2 < Back Reading A 谷歌始于1996年1月斯坦福大学博士生拉里•佩奇的一个研究项目。为了找到一种能帮助网络用户搜索到相关网页的更好方法，佩奇设想可以通过检索网页之间的关系来实现。他认为其他网页链接最多的那些网页一定是最受欢迎的，这项技术结果看起来是成功的。

  18. A-Trans-3 < Back Reading A 佩奇和他的合作伙伴谢尔盖•布林于1998年9月7日创建了自己的公司，并在之后的一周注册了google.com这一网址。这个搜索引擎很快声名鹊起，2000年谷歌开始在自己的网站出售广告。在投资者的热情资助下，经过几年的发展，谷歌上市了，谷歌的很多雇员一夜之间成了百万富翁。

  19. A-Trans-4 < Back Reading A 谷歌最近收购了互联网最大的视频共享网站YouTube.com，而且每天都在不断增加一些新功能，如工具栏、邮件和广告。当然，成长与成功也带来了竞争。微软最近就试图收购雅虎以便能在互联网搜索引擎领域与谷歌抗衡。

  20. A-Trans-5 < Back Reading A 随着公司的壮大与知名度的提高，谷歌在美国公司就业吸引力的排名也上升到第一。他们尝试打破传统的办公室设计，努力把办公室变成员工感觉舒适、并能充分发挥自己才华的地方。

  21. A-Trans-6 < Back Reading A 现在，谷歌已拥有YouTube、Blogger和其他一些热门网站，并且成为网络广告收入方面的领头羊。当初两个学生的一个小点子已发展成为一家拥有十亿美元资产的大公司，谷歌也成为全球最著名的商标之一。谷歌的发展史为当今的网络企业家树立了一个完美的典范，也提供了灵感。

  22. relevant < Back Reading A a. closely connected with the subject youare discussing or the situation you are thinkingabout e.g.What experience do you have that is relevant to this position?

  23. achieve < Back Reading A v. to succeed in reaching a particular goal or standard by making an effort for a long time e.g.1. After 10 years of hard work, he finally achievedsuccess in his business. 2. Britain has achieved the highest rate ofeconomicgrowth in Europe this year.

  24. appear to be/do < Back Reading A to give the impression of being or doing something e.g.1. She appeared to be in her late thirties. 2. Theyappeared not to knowwhat was happening.

  25. fuel < Back Reading A v. to increase something; to make somethingstronger; to supply something with material thatcan be burnt to produce heat or power e.g.1. His words fueled her anger still more. 2. The stored oil couldfuel the nation for six months.

  26. go public < Back Reading A (of a company) to start selling shares on the Stock Exchange e.g.This company is among the first ones that went public in China.

  27. instant < Back Reading A a. happening immediately; (of food) that can be made quickly and easily e.g.1. She took an instant dislike to me. 2. instant coffee/instant noodles

  28. acquire < Back Reading A v. to gain possession of; to gain something by one’s own efforts, ability or behavior e.g.1. The company has just acquired some new properties. 2. She hasacquired a good knowledge of English.

  29. feature < Back Reading A n. something important, interesting or typical of a place or thing e.g.An important feature of Van Gogh’s paintings is their bright colors. v. to include a particular person or thing as a special feature e.g.The new car features high speed and safety.

  30. in addition to < Back Reading A as well as; besides e.g.In addition to the apples you asked for, I bought you some oranges and bananas.

  31. tend to < Back Reading A to be likely to do something or to happen in a particular way because this is what often or usually happens e.g.1. Women tend to live longer than men. 2. When I’m tired, I tend to make mistakes.

  32. stay away from < Back Reading A not to go near a particular person orplace e.g.I want you to stay away from my home.

  33. typical < Back Reading A a. having the usual qualities or features of aparticular group or thing e.g.This advertisement is a typical example of their marketing strategy.

  34. excel (at/in) < Back Reading A v. to be very good at doing something e.g.1. The school excelsin sports. 2. She has always excelled at foreign languages.

  35. in terms of < Back Reading A from the point of view of; with regard to; concerning e.g.In terms of environmental protection, this project is excellent.

  36. the brain child (of somebody) < Back Reading A an idea or invention ofone person or a small group of people e.g.This festival was the brain child of Tony Smith.

  37. serve as < Back Reading A to be suitable for a particular use e.g.The sofa will serve as a bed for a night or two.

  38. A-Task 1 < Back Next > Home Reading A Task 1Read the passage and find out important events in thedifferent periods ofGoogle’s history. Write down these events. Google began as Larry Page’s research project. Page and Sergey set up the company and registered the google.com. The search engine grew quickly and it began to sell advertising on the website. Google has acquired YouTube.com and continues to add new features. Google has also owned Blogger and other hot websites and become the leader in terms of ad-based revenue on the web.

  39. A-Task 2-1 < Back Next > Home Reading A Task 2Correct the following statements according to the passage. An example has been given. 1. Google is the world’s most popular website. Internet search engine 2. Google went public before it began to sell advertising on the website. after 3. Email has been one of Google’s features since the first day of the company. recently

  40. A-Task 2-2 < Back Next > Home Reading A 4. Google is now a billion-dollar company and has been named to the Top 500 list of the world. the No. 1 company to work for in the US 5. Google’s employees work in places where typical office designs are used. where employees are comfortable and excel at their work 6. Google has become the Internet leader in terms of technology. ad-based revenue on the web

  41. Making a Company Introduction < Back Next > Home Business Know-how A company introduction usually contains the following information: ● History; ●Number of employees; ●Management structure & company culture; ●Products or services.

  42. Reading B < Back Next > Home Reading B Text Task 1 Task 2

  43. Text B-1 < Back Next > Home Reading B 翻译 TAF Profile TAF Co., Ltd. was founded in the year 1990 with the objective of providing better and efficient service to the markets in the African continent and Southeast Asia.

  44. Text B-2 < Back Next > Home Reading B 翻译 TAF is one of the leading manufacturers of skincare and haircare products. With its own manufacturing facilities in China and the USA, the company has developed a wide range of products to meet the demands of its international customers. TAF products are extremely popular in their current markets, and the company is now looking to further expand its customer base throughout the world.

  45. Text B-3 Next > < Back Home Board of Directors Chief Executive Officer Administrative Department Production Department Sales & Marketing Department Accounting Department Human Resources Department Purchasing Quality Control Research & Development Reading B 翻译 Below is the company’s organization chart, including all departments and their functions.

  46. Text B-4 < Back Next > Home Reading B 翻译 Board of Directors is the governing body of the company. Chief Executive Officer (CEO) works closely with the Board to provide leadership for the company. Administrative Department provides support and service for the Board and the CEO. Production Department is responsible for the development and manufacturing of products. Purchasing is in charge of the actual buying of all items.

  47. Text B-5 < Back Next > Home Reading B 翻译 Quality Control (QC) is to ensure the products are up to certain standards. Research & Development (R&D) is responsible for looking into new products and their design, and the improvement of existing products. Sales & Marketing Department is involved in promoting and selling products. Accounting Department monitors the accounts of the clients and the company. Human Resources (HR) Department manages the administrative aspects of the employees.

  48. B-Trans-1 < Back Reading B 泰福公司简介 泰福有限公司成立于1990年，旨在为非洲大陆和东南亚市场提供上乘和高效的服务。

  49. B-Trans-2 < Back Reading B 泰福公司是护肤和护发产品的最主要制造商之一。公司在中国和美国拥有自己的制造工厂，现已开发出种类丰富的一系列产品，以满足世界各地消费者的需求。泰福产品在现有的市场上很受欢迎和喜爱。公司正着眼于在全世界范围内进一步扩大消费者基础。

  50. B-Trans-3 < Back 董事会 首席执行官 行政部 生产部 销售和市场部 会计部 人力资源部 采购室 质量控制室 研究和开发室 Reading B 以下是本公司的组织结构图，包括所有的部门及其职能：

More Related