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Portland-Vancouver Metro Area Smokefree Housing Project

Portland-Vancouver Metro Area Smokefree Housing Project . www.smokefreehousingNW.com.

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Portland-Vancouver Metro Area Smokefree Housing Project

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  1. Portland-Vancouver Metro Area Smokefree Housing Project www.smokefreehousingNW.com Thank you to our funders: American Legacy Foundation Kaiser Permanente Community Fund at Northwest Health Foundation Oregon Tobacco Prevention and Education Program Washington Tobacco Prevention and Control Program Steps to a Healthier Clark County/ Community Choices 2010

  2. Project Overview • “Systems Change” Approach • Smokefree Housing Advisory Board • Assessment & Evaluation • Materials Development • Media Strategies • Successes

  3. “Systems Change” Approach Change the environment that influences landlords by achieving the following: • Landlord trade associations endorse & disseminate message • Landlord training programs cover “how & why” to go smokefree • Commonly available lease forms include “no-smoking” policy check-box • “No-smoking” lease addenda available

  4. “Systems Change” Approach • Smokefree status is amenity category in vacancy listings • Fair Housing Council of Oregon handles requests from qualified tenants • Property managers/owners adopt voluntary policies • Media stories reinforce “trend” • The Social Norms change…we get to the “tipping point” and… • Public policy is championed by landlord & renter advocates themselves

  5. Smokefree Housing Advisory Board We involved key partners from the beginning • All are targets for change • Landlord trade associations • Renter’s advocacy groups • Government bureaus that plan & fund housing, or provide training/resources to landlords • Coffee meetings: Learned about organizations, Asked advice, Invited to join Board • Board meets “as needed” • Most advice is sought in one-on-one meetings • Annual meetings • Low-traffic listserv

  6. Assessment & Evaluation • Phase 1: Formative Research • How big is the SHS problem? • What do renters think & want? • What do landlords think & want? • What messages work? • Who should deliver them? • Commissioned “market survey” • (20% renters have, 76% want smokefree policies) • Landlord focus groups & executive interviews Reports & assessment tools available atwww.smokefreehousingNW.com

  7. Assessment & Evaluation • Phase 2 & 3: Ongoing assessment & evaluation • Is the campaign working? • Are policies being adopted? • Are more renters protected from SHS? • Online survey through landlord trade associations • BRFSS questions: renter status, smokefree policy, preference • Repeat renter survey in 2009

  8. Educational Materials Development • Compiled examples from national partners & our previously developed materials • Got formal input from Advisory Board on needs & preferences • Used findings from market research and landlord focus groups to guide messages & format

  9. Educational Materials Development Landlord messages focus on business benefits: • Emphasizemarket demand • Reinforce reduced damage & turn-over expenses • Mention reduced fire hazard & liabilities (Fair Housing requests, Litigation risks, SHS hazards) • Provide practical, easy steps You can achieve public health goals without always focusing on the health aspects

  10. Educational Materials Development Materials include: • www.smokefreehousingNW.com • A Landlord’s Guide to No-Smoking Policies • Smokefree building/ property stickers • Landlord training curriculum & renter packet under revision

  11. Media Strategies • Reach landlord audience, not general public, through earned media • Submit articles to landlord trade publications & newsletters • Pitch stories to business reporters, not health reporters • Help landlords publicize policies

  12. Successes • Monthly front-page articles in local newspaper, The Apartment Manager • The 3 major local providers of lease forms include no-smoking check-box & addenda • Website count: 923 (as of 10/15/07) • Smoke-free policies discussed in landlord training programs • Policy adoption by Guardian Management • Protects 24,000 renters from SHS! • Role-model for other companies • Other policies to be announced soon!!

  13. Colleen Hermann-FranzenAmerican Lung Association of Oregoncolleen@lungoregon.orgDiane Laughter, MPHAmerican Lung Association of Oregondiane@lungoregon.org Kylie Meiner, MPHMultnomah County Health Departmentkylie.a.meiner@co.multnomah.or.usTheresa Cross, MS, RD, CDClark County Public Healththeresa.cross@clark.wa.gov www.smokefreehousingNW.com

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