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THE GOOD MEN ‘PASSPORT’ Committing men Steering Committee - 10 May 2012

THE GOOD MEN ‘PASSPORT’ Committing men Steering Committee - 10 May 2012. WHAT IS THE PASSPORT?. A reader-friendly booklet Focus on 6 core values Invite men to commit Layout as passport but also a note book which includes calendar. WHAT ARE THE OBJECTIVES?.

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THE GOOD MEN ‘PASSPORT’ Committing men Steering Committee - 10 May 2012

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  1. THE GOOD MEN ‘PASSPORT’ Committing men Steering Committee - 10 May 2012

  2. WHAT IS THE PASSPORT? • A reader-friendly booklet • Focus on 6 core values • Invite men to commit • Layout as passport but also a note book which includes calendar

  3. WHAT ARE THE OBJECTIVES? • Create a dynamic around the themes of the Good Men campaignwith a creative material • Reinforce men’s commitment in six core values that link with the themes of the Good Men campaign

  4. WHAT ARE THE SIX CORE VALUES ?

  5. WHAT WERE THE PROCESS & RESULTS ? • Conceptualized by PyD team and TWG • Designed by an external service • Pre-testing focused on understanding, acceptance and inducement to action • Piloted through theatre interventions

  6. WHAT IS THE NEXT STEP? • Request the validation of the Steering Committee!

  7. THANK YOU

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