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Product Steering Committee Presentation

Product Steering Committee Presentation. Final PRD Review Meeting Date: January 15, 2010. Objective. To gain final Product Steering Committee (PSC) approval of the [Product X] Product Requirements Document (PRD) and agreement to proceed to develop the functional specs.

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Product Steering Committee Presentation

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  1. Product Steering Committee Presentation Final PRD Review Meeting Date: January 15, 2010

  2. Objective • To gain final Product Steering Committee (PSC) approval of the [Product X] Product Requirements Document (PRD) and agreement to proceed to develop the functional specs. • This presentation serves as the executive summary of the PRD. For full details, please see the comprehensive PRD document.

  3. Prior Management Review • In preparation for final PSC sign-off for this PRD, the product team has already met and gathered input and feedback from the following: • Dominick Paiha, VP engineering • EzioAlboni, Director of product marketing • Lola Jacobsen, Sales VP • Don Richardson, VP product support • Roan Kang, Director of professional services

  4. Today’s Agenda • Objective | 9:00 – 9:05 • Executive Summary of the PRD | 9:05 – 10:05 • Product Definition • Product Positioning Statement • Target Market Segmentation Priorities • Product Architecture • Product Requirements Summary • Features, Advantages, Benefits Matrix • Financial Impact • Resource Impact • Product Schedule • Final PRD Recommendations | 10:05 – 10:30

  5. Product Definition • [Widget 2.0] has the same functionality as [Widget 1.0],but it includes localization features to address the following countries: Japan, Germany, and France. • All product documentation and the user interfaces willbe reformatted and translated into local languages.

  6. Product Positioning Statement

  7. Target Market Segmentation Priorities Chief Information Officers and Chief Technology Officers in companies with more than $350M in annual revenue. Targeted companies have the following profile: • Automotive, Financial Services, and Hospitality industries • A global employee base of at least 5,000 • Operations in US, Japan, Germany, or France • Focus on our installed base, as well as customers of ourprimary partners • Targeted companies have expressed interest or are already migrating their operations off of [old technology] to [new technology]

  8. Product Architecture

  9. Product Requirements Summary

  10. Features, Advantages, Benefits Matrix

  11. Financial Impact Two-year post-launch projection

  12. Financial Assumptions (specific) • Pricing assumptions • Licensing assumptions • Sales forecasting assumptions • Manufacturing and production cost assumptions

  13. Resource Impact • R&D Impact • To meet the release date, [X ] more engineers are required. • Customer Impact • Customers must be running a computer with [X] requirementsin order to upgrade to [Widget 2.0].

  14. Product Schedule • Product Investigation: March – June 2010 • Alpha Test: June – August 2010 • Best Program: August – December 2010 • Product Launch & First Customer Ship – January 15, 2011

  15. Final PRD Recommendations With your approval of this PRD, we will: • Proceed with scheduled investment plan for [Product X] • Discussion Points • [X] additional engineers required to meet the targeted timeline • Backward compatibility for supporting older operating systems • Agreement on prioritized feature set • Continue research in prioritized target market segments • Automotive • Financial Services • Hospitality • Draft functional specifications for key features • [Feature 1] • [Feature 2] • [Feature 3]

  16. Optional Slide(s) Optional Slide(s)

  17. Supporting Data Research supporting the PRD recommendations include: • [Customer focus groups conducted in the US and Europein April 2006. • Summary notes taken from the October Customer AdvisoryBoard meeting held in London on October 2-4, 2006. • Industry analyst reports including: • “Telecommunications Predictions – Europe”,Gartner Group, March, 2006 • “The Myths about VoIP”, IDC, June, 2006 • “Europe’s Top Business Drivers: 2006 – 2010”,Juniper Research, July 2006]

  18. Product Team Members • Jonathan Haas, Product Marketing Director and team leader • Thomas Hamborg, Product Management Director • Lori Penor, Competitive Intelligence • Andrew Rath, Finance Director • Shu Ito, Sales • Lucio Iallo, Market Strategist

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