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Arizona City/County Management Association 2007 Winter Conference Attack of the Blog

Arizona City/County Management Association 2007 Winter Conference Attack of the Blog. Presented by Scott Neal, City Manager Eden Prairie, Minnesota, USA February 7, 2007. Definitions. Blog – “Web Log” Post Host RSS. Facts about my blog. “Blog from City Hall” Started March 2003

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Arizona City/County Management Association 2007 Winter Conference Attack of the Blog

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  1. Arizona City/County Management Association2007 Winter ConferenceAttack of the Blog Presented by Scott Neal, City Manager Eden Prairie, Minnesota, USA February 7, 2007

  2. Definitions • Blog – “Web Log” • Post • Host • RSS

  3. Facts about my blog • “Blog from City Hall” • Started March 2003 • 515 Individual posts as of February 27, 2005 • Wordpress • 4,000 subscribers; readers in 70 different countries on 6 or 7 continents

  4. Facts about my blog • Profiled in Public Management, Governing and Public CIO magazines; newspapers in Minneapolis-St. Paul; Atlanta; Indianapolis; Charleston, SC; Nattick, MA; and Scunthorpe, North Lincolnshire, UK; and a BBC special report on the future of e-democracy in Great Britain.

  5. Why do I blog? • Educate • Promote • Enhance • Praise • Empathize • Personalize

  6. Why do I blog? • Educate – City Services

  7. Why do I blog? • Educate – Public Policy (national)

  8. Why do I blog? • Educate – Public Policy (state)

  9. Why do I blog? • Educate – Public Policy (city)

  10. Why do I blog? • Promote –Community Organizations

  11. Why do I blog? • Promote –Businesses

  12. Why do I blog? • Promote –City of Eden Prairie

  13. Why do I blog? • Promote –Blog

  14. Why do I blog? • Enhance –Citizen’s understanding of local government

  15. Why do I blog? • Praise – Employees

  16. Why do I blog? • Praise – Employees

  17. Why do I blog? • Praise – Elected Officials

  18. Why do I blog? • Praise – Local Citizens

  19. Why do I blog? • Empathy – For local government, elected officials, and appointed officials

  20. Why do I blog? • Personalize – “Putting the face on the faceless bureaucrat”

  21. Why do I blog? • Personalize – “Putting the face on the faceless bureaucrat”

  22. Why do I blog? • Personalize – “Putting the face on the faceless bureaucrat”

  23. Why do I blog? • Personalize – “Putting the face on the faceless bureaucrat”

  24. Benefits of the blog • Additional element to your organization’s communication strategy • Personal touch • Adds transparency – internally and externally • Leverages my time • Connects employees with City government • Adds acclaim for our organization

  25. What do you need to do a blog? • Computer and internet service • Observation skills • Writing skills • Personality • Motivation • Time • Digital camera

  26. Issues to consider • Who will blog within your organization? • Who owns the blog? • Will you allow open comments from readers? • Will you share personal information? • How will you promote the blog? • Will you change posts? Will you archive?

  27. My insights • Biggest surprises . . . • Biggest disappointment . . . • Most common comments . . . • Most common questions . . .

  28. Scott’s Seven Iron Laws of Blogging • Have the right motivation • If your motivations are pure, the politics of the blog are good • Write what you know • Citizens are interested in the little things • Be honest • You may have to eat those words someday • Be authentic • Keep professional communications experts away from your blog • Look for topics • They are all around you • Use photographs • They really are worth 1,000 words • Think with the end in mind

  29. Thank you! Scott H. Neal City Manager Eden Prairie, Minnesota, USA

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