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Audience

Audience. 6-8 th Graders Advanced or Honors Students Inner-city students Students who show a deeper interest in literature and the way it effects the world around them. Students with good reading skills who is able to connect well with historical events. Learning Environment.

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Audience

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  1. Audience 6-8th Graders Advanced or Honors Students Inner-city students Students who show a deeper interest in literature and the way it effects the world around them. Students with good reading skills who is able to connect well with historical events

  2. Learning Environment In groups of two so that discussion of the advertisements can occur Small quiet room with a computer and headphones

  3. Objectives Students will discuss the power words and pictures have on society. They will be able to discuss the advertisements from WWII and know the audiences and how they affected the war effort. They will also look at the difference between WWII ads and ads for today’s military.

  4. The Power of Words: WWII Advertisement and Advertising Today

  5. Pick which time period you want to learn about first WWII Army Ad from today

  6. WWII Advertisements

  7. Ad #1 This advertisement is directed towards women during WWII. When medical care was needed for wounded soldiers, these ads called out to women to play their part in the war effort by becoming nurses.

  8. Ad #2 This advertisement was to get people to buy war bonds. War bonds were money loaned to the government to help pay for the war. The picture in this ad is focused on the people at home who thought that they had it rough, but in reality had it good compared to the woman in the picture.

  9. Ad #3 The man in this advertisements name was Uncle Sam. He was used as a figure of authority. The ads with his picture on it were supposed to inspire a feeling of being needed.

  10. Ad #4 The woman in this ad was called Rosie the Riveter. She was used to make woman feel like they needed to do their part to help the war. Her strength inspired woman to do the factory jobs on the home-front that needed filled since the men were gone off to fight.

  11. Ad #5 This is an advertisement inviting women to join the marines. It’s audience were adventurous women who did not want to stay on the home-front during the war.

  12. Advertising Today

  13. Ad #1 This advertisement is for the United States Army. It’s target audience are youth who want these values and who want to be admired and respected for the person that they are.

  14. Ad #2 This advertisement is joining the Army National Guard. It’s target audience are youth who want a college education but do not have the money for it. This is a popular form of recruitment today. Forms of the Military use paying for a college education as a form of appeal for joining.

  15. Ad #3 This is an advertisement for the Marines. The motto on it says “The Few, The Proud.” These words are used to entice the reader. They go along with the picture showing strong, respectable people who are revered.

  16. Ad #4 This an advertisement supporting the war on terror. The brutal picture is a reminder of what happened to our country. The words combined with the picture are used to inspire anger in it’s target audience.

  17. Ad #5 This is an advertisement for ending the war. The tombstones are used to show the cost of wars is not only in dollars, but in lives. It’s pictures and words inspire sadness in it’s audience.

  18. Review Questions Instructions: Look at the given advertisement, choose the correct time period. Once you have chosen the correct answer, move on to the next question. Back to Ads Begin Review

  19. Question #1 Which time period is this advertisement from? A WWII B Today

  20. CORRECT!

  21. TRY AGAIN!

  22. Question #2 Which time period is this advertisement from? A WWII B Today

  23. CORRECT!

  24. TRY AGAIN!

  25. Question #3 Which time period is this advertisement from? A Today B WWII

  26. CORRECT!

  27. TRY AGAIN!

  28. Are you ready for the quiz? Back to Review Go to Quiz

  29. Quiz Pick the best answer about each advertisement, if answered correctly move on the next question. BEGIN QUIZ

  30. Quiz Question 1 Who was the target audience in this advertisement? A Children B Men C Women

  31. CORRECT!

  32. TRY AGAIN!

  33. Quiz Question 2 What is the name of the man in this poster? A Uncle Sam B Uncle Joe C Uncle Fred

  34. CORRECT!

  35. TRY AGAIN!

  36. Quiz Question 3 What is the motto for the Marines advertisements today? A One for All B The Few, The Proud C United We Stand

  37. CORRECT!

  38. TRY AGAIN!

  39. Quiz Question 4 Which war had more support? A WWII B War on Terror

  40. CORRECT!

  41. TRY AGAIN!

  42. Quiz Question 5 What was the name of the strong woman in the “We can do it!” WWII advertisement? Big Betty A B Rosie the Riveter C Strong Sally

  43. CORRECT!

  44. TRY AGAIN!

  45. Quiz Question 6 What is the advertisement from 9-11 trying to support? A Support the war B Against the war

  46. CORRECT!

  47. TRY AGAIN!

  48. Quiz Question 7 How are the pictures on this advertisement affect the reader? A The tombstones make the reader see the cost of loss B The tombstones make the reader want the violence to continue

  49. CORRECT!

  50. TRY AGAIN!

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