Audience

1. Audience Identifying an Audience-Centered Speech Goal

2. 5 Steps: Identifying an Audience-Centered Speech Goal • Brainstorming/Concept Mapping for topics. • Analyzing your audience. • Analyzing your setting. • Choosing a topic. • Articulating your goal by tailoring it to your audience and the occasion.

3. Define the following terms: • Speaking Situation • Audience Analysis • Audience Adaptation • Answer the question on your notes.

4. Read "Identifying Topics" and Define: • Subject • Topic • Which is broader? • Which is narrower?

5. 3 Ways to Generate Topic Ideas • Listing Subjects – Explain • Brainstorming for Topic Ideas – Explain • Concept Mapping for Topic Ideas - Explain

6. Complete Activity 1A on the back of your notes. • Develop a subject list. • Create 3 columns. Label 1) Major or Vocational Interest 2) Hobby or Activity 3) Concern or Issue • List at least 3 subjects in each column. • Check 1 in each column that you would most enjoy speaking about. • For each checked subject, brainstorm a list of topics that relate to that subject. • Then, for each checked subject, develop a concept map to identify smaller topic areas and related ideas that might be developed into future speeches. • Which of the 5 steps did you complete?

7. 3 Ways Audience Demographic Information assists in Speech Preparation • Helps you choose a topic and the main ideas you will present. Elaborate • Helps you discover the ways in which your audience members are similar to and different from one another and from you. Elaborate • Helps you develop appropriate listener relevance links. Meaning?

8. Define the following: • Marginalizing • Listener relevance links • Stereotyping • Demographic diversity

9. Demographics and Subject-Related Data • List 10 types of demographic information (55) • 4 types of Subject-Related Audience Data (56) • Audience Knowledge – Define • Audience Interest – Define • Audience Attitude toward the Subject – Define • Audience Attitude toward the Speaker - Define How does knowing the above information help you reach your speech goals?

10. Methods of Gathering Audience Data • Surveys (4 types) • Informal Observation • Question the person who invited you to speak. • Educated guess on demographics and attitudes.

11. Audience Analysis • Decide on a method of gathering audience data. • Collect the data. • Complete the Audience Analysis Summary Form (back of your notes). • Write two short paragraphs to describe your initial impression of audience demographics, knowledge, and attitudes toward your subject. • Save the completed form. You will refer to this audience analysis information to address listener relevance throughout the speech planning process.  • Which of the 5-step process did you just complete?

12. Setting Read each question and answer for your Demonstration Speech • What are the special expectations for the speech? • What is the appropriate length for the speech? • How large will the audience be? • Where will the speech be given? • When will the speech be given? • Where in the program does the speech occur? • What equipment is necessary to give the speech? • Which of the 5-step process did you just complete?

13. Activity 1D – Selecting a Topic • You need the Brainstorming page, Audience Analysis page, and Setting Analysis to complete the following: • For Activity 1A, cross out 2 topics for each column. • Of your remaining 3 topics, choose one that is your favorite. • Which of the 5-step process did you just complete?

14. Speech Goal • Define General Goal and Specific Goal. • Review the 4-step process and examples on pages 66-67 for writing a specific speech goal.  • Complete Activity 1E: • Type of Speech • First draft of specific goal • Revised version of specific goal • Final draft of specific goal Which of the 5-Step process did you just complete?

15. Audience AdaptationRead 73-85 and define each of the following terms: • Audience Adaptation • Relevance • Timeliness • Proximity • Initial Audience Disposition • Common Ground • Personal pronouns • Rhetorical questions • Common experiences • Credibility • Knowledge and expertise • Trustworthiness • Personableness • Comprehension and Retention • Learning styles • Orient listeners • Define key terms • Illustrate new concepts and vivid examples • Personalize information • Compare unknown ideas with familiar ones • Language and Cultural differences • Linguistic problems • Culturally sensitive material

16. Audience Survey • Follow the instructions on the handout to create your survey and share. • Gather the responses and analyze. • Complete the Audience Analysis Summary Form (back of your notes). • Write two short paragraphs to describe your initial impression of audience demographics, knowledge, and attitudes toward your subject.

17. Audience Adaptation • Page 86 – 87 • Review the 6 questions/examples for recognizing opportunities for Audience Adaptation. Complete Activity 2. • Speech Textbook pages 259-362. List and define the 4 types of audiences. • Answer the questions below the list. • Speech Textbook pages 364 – 370 (skim). Draw lines to connect the appeals in column 1 with their names in column 2 and to characteristics in column 3. • Answer question 2 on the back of your notes.

18. Demonstration (How To) Speech • Monday 11/12 – Begin work on Speech GO. • Consider Audience Analysis. • Plan visual – PowerPoint, White Board, Handout, Video, Props, etc. • Study Audience Analysis and Adaptation Notes. • Share any visuals by November 15th. • Audience Analysis and Adaptation Quiz on Wednesday, 11/14. • Demonstration Speeches – Friday, Nov 16; Mon, Nov 19; and Tues, Nov 20. (turn in GO on day of speech)