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Celebrities and the Media Jordan Shnier Marissa Firestone

Celebrities and the Media Jordan Shnier Marissa Firestone. How Tobacco Ads Target Teens Jordan >. It is explained that teen magazines incorporated ads for tobacco, approx. just a couple of pages away from a full page candy ad!

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Celebrities and the Media Jordan Shnier Marissa Firestone

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  1. Celebrities and the MediaJordan Shnier Marissa Firestone

  2. How Tobacco Ads Target TeensJordan> • It is explained that teen magazines incorporated ads for tobacco, approx. just a couple of pages away from a full page candy ad! • The article gives scientists and other volunteers’ opinion on the ad and smoking, at any age.

  3. Rolling Stone Magazine is a form of printed media that is read by many people who range vastly in age.

  4. Connections to APS BEHAVIOURAL ADJUSTMENTS • Cultural responses to environmental stresses. • Teens see advertisements that relate the relieving of stress to the use of tobacco.

  5. FACT • Tobacco use is the leading preventable cause of premature death, disease and disability. http://www.topnews.in/files/smoking1.gif

  6. IDENTITY CONFUSION • The period during adolescence when an individual questions who they are and what they are doing with their life. • Traits are rubbed off on the confused teen from the actor and what appeared to be their habits in movies. • “Whether or not they use it all the time, it’s an influence on kids because it is saying that’s what it takes to be that star.”

  7. FACT • Tobacco useincreases the risk of cardiovascular disease, cancers, respiratory diseases, adverse effects in pregnancy, gastrointestinal problems and tooth and gum problems. • http://blogs.phillyburbs.com/news/bcct/wp-content/blogs.dir/2/files/2009/April/Thursday/stop_smoking_357_7847691.jpg

  8. CONFORM • To change one’s behaviour or attitudes to follow the beliefs, rules, or guidelines of other people in a group or specific class. • “Practice saying “no,” Better yet, say “I’d prefer if you didn’t smoke around me . The smoke really bothers me.” Friends will respect your wishes.

  9. FACT • More than 40,000 Canadians, aged 35 or more, are estimated to die annually as a direct result of smoking (30,000 men, 16,000 women). http://www.autogassolutions.co.uk/files/no_smoking_signsvg.png

  10. DEVIANCE • Any act by an individual or group that breaks the social norm (seen by teens). • It is seen that social norms of teen crowds are that of a popular, cool atmosphere.

  11. FACT • 26 per cent of all Ontario households report that at least one person smokes inside the home every day or almost every day. http://keetsa.com/blog/wp-content/uploads/2007/10/smoking_logo.jpg

  12. RESEARCH • Diligent and systematic inquiry or investigation into a subject in order to discover or revise facts, theories, or applications. • About 80% of tobacco users start before the age of 18. So you could say that starting to smoke is a “kid” activity. • It makes sense that better educated people are, the less likely they are to smoke.

  13. Getting a line on print ads:Pleasure and arousal reactions reveal an implicit advertising mechanism OBJECTIVE • To remake the connection between pleasure and arousal for commercial ads. • To link the difference from the pleasure and arousal linearity to relevant message characteristics (eye-catching tactics).

  14. METHOD 12 Large print ads were selected in full colour. 48 male and 111 female undergraduates were told to rate their “likability” of the ad.

  15. The second part of the study required 159 subjects between the ages of 18 and 39. • One word was chosen out of the following word pairs: boring/fascinating, ordinary/remarkable, ugly/ beautiful.

  16. CONCLUSIONS • Part I: Pleasure scores between the two different gender groups differed, as expected. • Part II: Deviating advertisements are closely connected message features that are interpreted as extraordinary.

  17. JUSTIFICATION • Two parts took place in the experiment to ensure unbiased, random opinions. • The ages ranged from late teens to late 30s • Shows that gender effects how one perceives a certain print ad, overriding the effects of age.

  18. Kobe Bryant and the NBA double standards • NBA star Kobe Bryant • How the media and fans reacted when he was charged for rape • If the media doesn’t react as heavily then the scandals will go mostly unnoticed • Other sport stars, primarily Michael Jordan, have done what is said to be worse than Kobe • Yet, because of decreased coverage of the affair he received less criticism for his actions • Nathan, W.(2003, September 25) Kobe and the NBA-star double standard. Carleton University. Retrieved October 25, 2009 from www.elibrary.comMarissa Firestone

  19. Kobe Bryant and wife at a press conference after he was charged with the rape of a 19 year old

  20. Kobe Bryant is often seen with his two young children and wife, portraying his “family man” attitude

  21. Basketball boys behaving badly: would college make a difference? • This is taken from the Black Issues in Higher Education journal, and was written by Julianne Malveaux • It relates to the topic because it shows that people and the media don’t care about a sports stars college credentials until they want to scrutinize them • Julianne Malveaux "Basketball boys behaving badly: would college make a difference? - Speaking of Education". Black Issues in Higher Education. FindArticles.com. 05 Jan, 2010. http://findarticles.com/p/articles/mi_m0DXK/is_20_20/ai_111530009/

  22. Bryant, Brown, and James

  23. Objective • The author researched into those three players career and personality and wanted to prove that college would have made a lasting impact on them • She highlighted the multiple benefits that could have come to the player if they attended any type of post-high school education

  24. Method • Research, research, research! • For this journal one of the only things that you could to is to look through old books and media to find about the players lives • With sports stars being so hard to contact an ordinary interview would be almost impossible

  25. Conclusion • Many low income families in the United States would have the dilemma of dealing with sending their son to a costly university or allowing their son to sign a multi-million dollar deal • However, this article cannot give you a definite answer of whether these athletes would be different but the author concludes that it would do nothing more than help

  26. Justification • Would help if added • Gives the stories of three young superstars • Shows how important education is • Also gives insight into the power of money • Can bring up many debates and varied opinions

  27. Focus on… • Survey dealt with peoples knowledge of celebrities compared to their of Canadian government • Example • Over 70% of people knew that Hannah's last name was Montana • Less than 40% of people knew that the Conservative party was in power of Canada

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