Beginnen met filmpje! Fairtrade Hotelcampaign

1. Beginnen met filmpje!Fairtrade Hotelcampaign http://www.youtube.com/watch?v=G7HB3I0Gdb4&feature=related Via USB-stick, laten zien, geen internetverbinding Dit is dus geen dia!

2. Corporate Social Responsibility Presented by Daniëlle Dolmans, Joyce Foorthuis Annemieke Meijering Hilda Nieland Karin Schuurman HRM students at the Hanze University Groningen

3. Index • Definition: Corporate Social Responsibility(CSR) • CSR: focus on people • CSR and the economic crisis • What can HR add to CSR? • Employees and CSR • Best Practices in the Netherlands: Randstad

4. Definition: Corporate Social Responsibility • Corporate Social Responsibility (CSR): a company takes responsibility for the effects of its business activities, people and environment. The company makes conscious choices in order to achieve a balance between People, Planet and Profit.

5. CSR: focus on people • The Peoples part relates to the people inside and • outside the company: • Employees • Local community and the environment • Production work • Combat discrimination based on gender, colour or religion • ‘do no harm’ perspective / ‘do good’ approach

6. CSR and the economic crisis;7 reasons for CSR in times of economic crisis • Clever use of scarce and expensive raw materials saves direct costs. • Consumers have an increasing need for transparency and communication from companies. • CSR contributes to motivated staff, higher productivity etc. • CSR contributes to loyalty and strong relationships with key stakeholders of the company. • Product and process innovations help organizations better respond to social developments. • A new way of working. • It is important to continue investing in employee retention.

7. What can HR add to CSR? • Creating support from employees. • Committed leadership.  • Competence-based recruitment of new people.  • Growth and development of employees.  • Providing a pleasant, safe and healthy work culture.  • Promoting diversity in the workplace.

8. Employees and CSR • They are a source of pressure (Pull) and initiative (Push). • The result is a positive effect on morale, motivation, commitment and recruitment.

9. Good practices in the Netherlands • Randstad: an employment agency. • Over 40 countries. • The Headquarters: near Amsterdam. • 28,700 employees at Randstad. • To employ daily over 576,000 people. • A turnover of 16,224 billion in 2011 • Randstad incorporated CSR, some of their good practices in the Peoples section are:

10. Good Practices in the Netherlands • A campaign to encourage clients to take more experienced candidates aged over 50. • In crisis you need an experienced staff, that gives its knowledge to the younger generation. • Having a diverse employee population attracts new employees who know that they can learn by • using the skills of • senior colleagues.

11. Good practices in the Netherlands • A program to help find • rewarded work for people with • a physical handicap. • Dutch companies can get support for employingpeople with a physical handicap, this is profitable in times of crisis. • It enhances the brand image: having a divers employee population contributes to loyalty and strong relationships with all stakeholders.

12. We want to thank you for your attention and discuss the following theorem with you: So our statement for the discussion is: there is no reason why a company is not able to incorporate CSR.