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Risk Communication a step forward to DRR

Risk Communication a step forward to DRR. Dr. Qudsia Huda EHA WHO EMRO. WHO and the H1N1 pandemic. Scientists and experts speak like this!. Main message. Risk Communication. Main message. Risk Communication. Get a SOCO S ingle O v erarching C ommunication O bjective.

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Risk Communication a step forward to DRR

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  1. Risk Communicationa step forward to DRR Dr. Qudsia Huda EHA WHO EMRO

  2. WHO and the H1N1 pandemic

  3. Scientists and experts speak like this! Main message

  4. Risk Communication Main message

  5. Risk Communication Get a SOCO Single Overarching Communication Objective

  6. Developing SOCO • Focus on your area of concern • Identify one specific problem to address NOW • What is the change you want to see?

  7. Stakeholder or audience analysis Energy invested Common interest

  8. Communicating risk is risky!

  9. We don't all understand risk the same way Experts:Decide what is risky based on analysis of the hazard Public: Decides what is risky based on their values, emotions.

  10. Risk Communication for PHEs Preparation Response and Control Recovery Evaluation CRISIS Start of emergency Opportunity for control • Evaluate strategy & plan • Document & share lessons • learned • Identify actions/plan better • Use documents developed • as templates for future • Assess • Coordinate: committee • Crisis and media plan • Listening mechanisms • Message development • Training • Activate crisis plan • Social mobilization • Don’t forget: decision-makers & • health professionals • Message Development

  11. Risk perception Risks that KILL people and risks that ALARM them are often completely different.

  12. For purposes of risk communication… Risk = Hazard + Outrage Concept from Vicent Covello and Peter Sandman

  13. Outrage can mean fear, anger, concern

  14. Risk Communication Strategies • Precaution Advocacy • Outrage Management • Crises Communication • Health Education and Stakeholder Relations

  15. Risk Communication Strategies Crises Communication Outrage management Outrage & Fear Precaution Advocacy Health Education; Stakeholder Relations Hazard

  16. Risk Communication Strategies Outrage them to your levels of concern so that they take action Arouse emotions Required to prevent secondary crisis WATCH OUT! Outrage & Fear Precaution Advocacy Hazard

  17. Smoking

  18. Risk Communication Strategies Outrage management Listen, acknowledge truth Apologise for errors Share control and credit "CALM DOWN…..respectfully" Outrage & Fear Hazard

  19. Risk Communication Strategies Outrage & Fear Communications surveillance Identify and address outrage early on Health Education; Stakeholder relations Hazard

  20. Risk Communication Strategies Crises Communication Explain what is happening, but do not over-reassure Deal with emotions Give something to do WE ARE ALL IN THIS TOGETHER Outrage & Fear Hazard

  21. World Health Day

  22. Hospital Safe from Disasters

  23. National Security WHY?

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