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The New “Just Do It” J logo shoes. By: Emily Burnett. Introduction. Initiative for e-commerce is a new footwear company Newest footwear for all athletes Unique or rare athletic shoes will be found here Plans to be a long term affect online for all customers of interest
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The New “Just Do It”J logo shoes By: Emily Burnett
Introduction • Initiative for e-commerce is a new footwear company • Newest footwear for all athletes • Unique or rare athletic shoes will be found here • Plans to be a long term affect online for all customers of interest • Reviews for customers to read about past purchases
Business Planning • Initiative e-commerce will enter market for athletes • First will start with just shoes, and then may go into clothing • Footwear will appear on website in bright and clear images • Tax included and shipping charges will be reasonable and fast • Helpful pages on website to help customers with any problems
Technology Infrastructure • Computer desktop with proper hardware and software • Web designer for website • E-mail box for communicating with others • Online security for business is very vital, including anti-virus systems
Design • Website will be simple to use and understand • Virtual shopping cart will be provided • E-mail confirmation will be sent out with 24 hours • Web designer will choose out proper colors and design for website • FAQ’s page will be easy to find and use
Marketing • Product I am selling will be marketed • Advertisements by internet or paper ads • Credit cards are accepted • E-mail will be checked often for complaints about returns or help needed
Fulfillment • Shipping will include packing of package • If a delay were to occur, customers will be notified immediately • There will be three types of shipping methods for customer to choose from • Employees will have access to warehouse to ensure fast shipping
Maintenance and Enhancement • Website will be upgraded very often for updates • Webmaster will play major role in performance of website • E-mails will always go out to customers when a purchase is bought • E-mails will be very important when responding to customers with questions
Conclusion • Initiative will focus on customer service and reliability • May struggle with product availability and website appearance • Always strive for good security for my website • Will try to get the newest shoes as soon as possible to sell