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Revamping Makro

Revamping Makro. Evangelista, Marianne Lim, Eric Ong , Valerie Rocafor , Shirley Teh, Germaine. “You have been appointed Vice President for Corporate Planning by Makro ”. Problem Trigger. KIND Template. KIND Template. Is a. has. Makro. Warehouse type Wholesale Store.

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Revamping Makro

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  1. Revamping Makro Evangelista, Marianne Lim, Eric Ong, Valerie Rocafor, Shirley Teh, Germaine

  2. “You have been appointed Vice President for Corporate Planning by Makro”. Problem Trigger

  3. KIND Template

  4. KIND Template

  5. Is a has Makro Warehouse type Wholesale Store 12 Outlets Continuous Increase in Market share whose market is by of Class A, B, & C through Growth in Outputs and whose general task is to maintain and its Continuous Increase in Market profits Major customers are hotels, restaurants, caterers and sari-sari stores acquired fully by SM group of Companies VP- Corporate Planner appointed a Concept Map

  6. Background on Makro • Self-service wholesale that sells to intermediaries and large commercial users on a membership basis. • Food and non-food products

  7. Background on the Problem

  8. Main Customers of Makro

  9. Revamping Makro:Strategic Management Process

  10. Vision and Mission

  11. Objectives and Task of the Corporate Planner

  12. Competitors

  13. Strategic Objectives from SWOT Analysis

  14. General/Main StrategiesStrategy Formulation

  15. Corporate Level Strategies

  16. Competitive (Business Level) Strategies

  17. Functional Strategies

  18. Detailed Action Plan

  19. Detailed Action Plan

  20. Detailed Action Plan

  21. Tactics

  22. To reflect positive changes in the organization - new strategies, services – and communicate this to its consumers • Current Logo: • Proposed Logo: • Capitalized “M” of Makro to indicate leadership • Italicized to show Makro’s pro-activeness and promptness in providing its services to its consumers Updating the Corporate Identity

  23. Evaluation and Control

  24. End of Presentation Thank you very much!

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