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CLICK TO START. May 19 th , 2009. Publishing proposal contents The Company - Corporate Profile Publishing Proposal – Mediterranean catalogue & 2010 Destinational brochures Communication Task Objectives Creative Solution & Distribution Editorial Content Proposal Financial Contact.
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May 19th, 2009 • Publishing proposal contents • The Company- Corporate Profile • Publishing Proposal – Mediterranean catalogue & 2010 Destinational brochures • Communication Task • Objectives • Creative Solution & Distribution • Editorial Content • Proposal • Financial • Contact The Company
May 19th, 2009 • Publishing proposal contents • The Company - Corporate Profile • Publishing Proposal – Mediterranean catalogue & 2010 Destinational brochures • Communication Task • Objectives • Creative Solution & Distribution • Editorial Content • Proposal • Financial • Contact The Company
The Company CORPORATE PROFILE • Established in 1999, The Company is an international business-to-business and business-to-consumer professional magazine publisher with a head office in Dubai Media City, Dubai, United Arab Emirates. • With more than 110 professional publishing employees in Dubai alone, The Company excels in the Business Publishing arena yet also publishes an array of customer-focused products spanning all major magazine publishing genre. In addition, The Company enjoys an exemplary international production, advertising sales and distribution network, through branch offices and media partners worldwide. • Global Network: • The Company has established a global network enabling us to develop and build relationships in new markets. • Dubai Head Office: Branch offices in: • Offices 007 – 009, Building 9nBangkok, Thailand • Dubai Media City nDoha, Qatar • PO Box 37626, Dubai, UAE nLondon, United Kingdom • Tel: +971 4 390 2350
The Company CORPORATE PROFILE • Established in 1999, The Company is an international business-to-business and business-to-consumer professional magazine publisher with a head office in Dubai Media City, Dubai, United Arab Emirates. • With more than 110 professional publishing employees in Dubai alone, The Company excels in the Business Publishing arena yet also publishes an array of customer-focused products spanning all major magazine publishing genre. In addition, The Company enjoys an exemplary international production, advertising sales and distribution network, through branch offices and media partners worldwide. • Global Network: • The Company has established a global network enabling us to develop and build relationships in new markets. • Dubai Head Office: Branch offices in: • Offices 007 – 009, Building 9 nBangkok, Thailand • Dubai Media City nDoha, Qatar • PO Box 37626, Dubai, UAE nLondon, United Kingdom • Tel: +971 4 390 2350
The Company PORTFOLIO
The Company PORTFOLIO
COMMUNICATION TASK • This proposal describes the creative and marketing proposition relating to a suit of catalogues, namely the Mediterranean environs and the broader sweep of destinations from around the world. • The Company will create a communications and marketing platform to strategically and creatively target perspective and existing Etihad customers building an appetite and awareness of key destinations and partnering hotels. As a medium, this product will communicate Etihad services, professionalism and provide a unique insight in to key destinations, as well as showcasing the wide spectrum of locations on offer. • This bespoke product will: • deliver an Etihad Holidays compendium of destinational catalogues that will focus on travel and partner affiliates highlighting the calibre and standing and opportunities of Etihad Holidays, whilst simultaneously catering for, and reacting to, market demands within the evolving and dynamic hotel and travel sector; • be positioned as Etihad Holidays consumer communications premier channel that will familiarize and inform Etihad Holidays current and future customers of its unique core values and philosophy in a non-corporate manner; • to set a significantly high bench mark within the travel sector, augmenting the status of Etihad as a carrier and continuing it’s perception as an award winning entity - creating a holistic, all embracing experience of the brand; • be created and designed to appeal to today’s discerning leisure and business traveler, concurrently reflecting and promoting Etihad Holidays character and core values; • highlight geographical, cultural and leisure opportunities across the full spectrum of key destinations, depicting these in a unique compelling and informative ways The Company
OBJECTIVES • The suit of catalogues provides an accessible and informative point of reference for Etihad Holidays customers and prospects. These collaterals contribute the brand’s customer interface across the full portfolio; • The Mediterranean catalogue and 2010 compendium brochures will; • promote and showcase the variety of Etihad Holidays offer, thereby informing customers of the network’s full extent and the considerable range of holiday opportunities on offer; • be a communication tool to which Etihad Holidays can present it’s portfolio of products to it’s customers promote Etihad Holidays unique and strategic selling points; • describe and highlight the affiliate partnerships with hotels and leisure groups, describing the properties amenities and services; • create a source of reference that is an industry benchmark synonymous with quality, consistency and added value; • facilitate the benefits accrued from a valuable and productive marketing platform from which to secure customer satisfaction; • fulfill partnering obligations, whilst simultaneously building stronger market awareness; • play a pivotal role in building customer loyalty, preventing attrition and position Etihad Holidays as the provider of choice; • generate and increase sales both regionally and internationally; • build alliances and increase market share; • maintain and secure customer loyalty The Company
CREATIVE SOLUTION • The Company shall conceptualize, design with support photography from image banks and freelance photographers, compile, research, edit, sub-edit, translate, layout, print, publish and deliver the catalogues to Etihad Holidays head office in Abu Dhabi. • PRODUCT SPECIFICATION • Mediterranean Catalogue 2010 brochures (set of 4nos) • Publication Size : 270mmH x 210mmW : 270mmH x 210mmW • Pagination : 64 + 4 (minimum) : 96 + 4 (minimum) • Binding : perfect : perfect • Cover : 250gsm : 250gsm • Cover Finish : Matt lamination & Spot UV : Matt lamination & Spot UV • Inside Pages : 115gsm art matt : 115gsm art matt • Inside Finish : water based sealant varnish : water based sealant varnish • Printing : 5 colour : 5 colour • Frequency : Annual : Annual • Language : English & Arabic : English & Arabic • Print- run : TBC : TBC • Distribution • We propose that these catalogues be distributed to Etihad Holidays head office, sales centres, Etihad Airways ticketing centres, Etihad first and business class lounges, travel operators and Etihad Airways Gold members. The Company
