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Ryan Carter Ryan Goodwin Joel Marchildon Landon Zimmer

Ryan Carter Ryan Goodwin Joel Marchildon Landon Zimmer. Introduction. NWOCM was established in April of 2002 Based out of Sask New generation Co-op in February of 2003 Membership consists of 60 producers and over 100 investors

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Ryan Carter Ryan Goodwin Joel Marchildon Landon Zimmer

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  1. Ryan Carter Ryan Goodwin Joel Marchildon Landon Zimmer Organic Grain Cleaning

  2. Introduction • NWOCM was established in April of 2002 • Based out of Sask • New generation Co-op in February of 2003 • Membership consists of 60 producers and over 100 investors • Expansion into the value added market which includes a full line of flour and grain products Organic Grain Cleaning

  3. Operations Plan Organic Grain Cleaning

  4. Organizational Structure Organic Grain Cleaning

  5. Site Plan Organic Grain Cleaning Producers Bins Uncleaned Grain Office Road To Hwy Cleaning Plant Milling and Packaging Plant Screening Clean Grain Bins Loading Dock

  6. Floor Plan Organic Grain Cleaning

  7. Raw Products Rye Wheat Oats Barley Hopper Bin/Scale Mill Mixer Wheat Flour De-huller Rye Flour Bagger Sealer Sifter Oat Flour Metal Detector Barley Flour Excess Bran Process Flow Diagram Organic Grain Cleaning

  8. Business Cycle • Working hours 8:30am – 5:00pm • 4 hours of milling per day • 10 bus per hour • An expected 1800 lbs of flour produced daily • Total of 432,000 lbs of flour per year Organic Grain Cleaning

  9. Standards & Regulations • Set out by Canadian Food Inspection Agency • NWOCM must follow food processing regulations • Future HACCP certification • ISO 9001:2000 Organic Grain Cleaning

  10. Organic Certification • Certified through OCIA (Organic Crop Improvement Association) • Also USDA approved (United States Department of Agriculture) • Crucial in the sale of products in health and grocery stores Organic Grain Cleaning

  11. Capital Budget Organic Grain Cleaning

  12. Investment Requirements • Capital Budget Summary • Building/Land - $89,225 • Processing Equipment - $114,438 • Net Working Capital - $39,007 Total Capital Budget $242,670 Organic Grain Cleaning

  13. Human Resource Structure Organic Grain Cleaning

  14. Employees • General Manager - $60,074 • Office Staff - $27,432 • Manager – $37,344 • Plant Workers - $28,008 • Part time workers - $10.00/hour Organic Grain Cleaning

  15. Marketing Plan Organic Grain Cleaning

  16. The 4 P’s • Product • Organic grains and flour • Price • Competitive pricing strategy • Promotion • High end product • Place • Wholesale to retail stores Organic Grain Cleaning

  17. Segmentation, Targeting, and Positioning • Potential Targets • Health conscious people, large retail chains, health food stores • Segmentation • True naturals (7-11%), New green mainstream (17-23%), Affluent healers (11-22%), Young recyclers (10-14%) • Positioning • Convince customers to pay a premium price for a quality product Organic Grain Cleaning

  18. SWOT Analysis – Internal Organic Grain Cleaning

  19. SWOT Analysis - External Organic Grain Cleaning

  20. The Market • Very optimistic outlook • Sask. is one of the leading exporters of organic grains and oilseeds in Canada • Sask. has over thirty organic grain processors • Limited number of secondary processing facilities in Saskatchewan Organic Grain Cleaning

  21. The Market Organic Grain Cleaning

  22. Market Distribution • Due to population, there is a limited market in Canada • Organic market in Canada: • 51% - Eastern Canada • 30% - British Columbia • 12% - Alberta • 7% - Saskatchewan Organic Grain Cleaning

  23. Market Distribution Cont… Organic Grain Cleaning

  24. Competition • Two types of competition: • Conventional flour producers • Other organic flour producers • Market is new and undeveloped but is rapidly expanding • Many large companies are becoming involved which poses a threat Organic Grain Cleaning

  25. Customer/Target Markets Organic Grain Cleaning

  26. Customer/Target Markets Organic Grain Cleaning

  27. Product Features • Certified Organic • Environmentally Safe • High Quality • Locally Produced • Traceable Organic Grain Cleaning

  28. Sales and Profit Objectives • Increasing producer profitability • Profitability and sustainability • Annual growth • 20% Return on equity Organic Grain Cleaning

  29. Selling and Advertising • Packaging and Labelling • Samples • Pamphlets/Flyers • Sales/Promotions • Website • No forms of media Organic Grain Cleaning

  30. Marketing Budget Organic Grain Cleaning

  31. Financial Plan Organic Grain Cleaning

  32. Ratio Analysis Organic Grain Cleaning

  33. Summary of Financials Organic Grain Cleaning

  34. Critical Variables Organic Grain Cleaning

  35. Sensitivity Analysis Organic Grain Cleaning

  36. Break-Even Analysis Break-Even Sales Break-Even Price Organic Grain Cleaning

  37. Feasible under current financial model • Internal Rate Of Return – 40.9% • Main obstacle – achieving sales quantity • Sales figures reflect the potential growth in the future Organic Grain Cleaning

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