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Leveraging on Education & PR to Win Clients

Leveraging on Education & PR to Win Clients. Our Objective. To educate SMEs by simplifying the complex To maximise our exposure To our desired target market With a minimal budget. Paper magazine articles – business and industry specific Online magazine articles – mainly general business

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Leveraging on Education & PR to Win Clients

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  1. Leveraging on Education & PR to Win Clients Working with 'open-minded' people committed to business growth and achieving success

  2. Our Objective • To educate SMEs by simplifying the complex • To maximise our exposure • To our desired target market • With a minimal budget Working with 'open-minded' people committed to business growth and achieving success

  3. Paper magazine articles – business and industry specific • Online magazine articles – mainly general business • Newspaper articles and comments • Partner newsletters e.g. Calxa, simPRO • Blog posts – our own • Blog posts – as a guest on other blogs • Comments on other’s blogs • Twitter – tweets and retweets • Linkedin – including ‘Business Efficiency Brains Trust’ • Webinars How We Do It Working with 'open-minded' people committed to business growth and achieving success

  4. With articles in over 40 publications, websites and newspapers, our readership covers over: • 320,000 with magazine publications and 398,100 for newspapers • That’s over 700,000 • Plus the internet! • Viral! Our ‘Reach’ Working with 'open-minded' people committed to business growth and achieving success

  5. Appreciation Working with 'open-minded' people committed to business growth and achieving success

  6. Linkedin Twitter Local newspaper articles Mike Hogarth – Sunshine Coast Daily Partner/referral source magazines Stephen Mittell – Hotondo Scott Goffage – Accountant’s newsletter What Partners are doing Scott’s article for Accountant Hotondo Article – ‘What do successful builders do well? Mike’s article in Sunshine Coast Daily Working with 'open-minded' people committed to business growth and achieving success

  7. Great Result • Business Owner read article ‘How to Choose a Good Business Advisor’ in Pharmacy News • Called CSO and made appointment to meet Stephen Mittell • Stephen converted to a $1,500 per month client! Working with 'open-minded' people committed to business growth and achieving success

  8. Great Result • Graham Sanders’ client attended webinar • Graham followed up after • Client had set up forecast • Client needed Graham’s help Working with 'open-minded' people committed to business growth and achieving success

  9. Your knowledge is valuable • Tailored articles are valuable • Your knowledge helps to produce articles • Work with Sue to create article • Chanel will distribute to publishers and coordinate • Articles shared on ‘Centre of Excellence’ • See ‘Hotondo’ article on ‘COE’ for a great example of what to cover • Identify opportunities for publication and advise Chanel • Comment on blogs • Participate in ‘Business Efficiency Brains Trust’ Working with 'open-minded' people committed to business growth and achieving success

  10. Questions/Suggestions? Working with 'open-minded' people committed to business growth and achieving success

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