IMAGINATION, MEDIA POWER AND REPUTATION CONFERENCE THE HAGUE, CITY OF PEACE & JUSTICE MAY 30 -31, 2007

1. IMAGINATION, MEDIA POWER AND REPUTATION CONFERENCE THE HAGUE, CITY OF PEACE & JUSTICE MAY 30 -31, 2007

2. http://www.youtube.com/watch?v=K3GueNAqHao

8. MEDIA POWER

13. Business is entering anew phase of long-term strategic thinking. Not only must companies plan for their own economic wellbeing, but do so in a way that fulfills social obligations and environmental commitments. This is no longer a matter of choice, but increasingly mandated by government regulations and global protocols that set binding targets for business globally.

14. Starbucks Top 20 Rank: 2 Rank among: Food Services: 1 For years now has paid fair-market prices to Third World coffee farmers and helped develop ecologically sound growing practices. Starbucks is green, it's humane, it sells a popular product and provides a comfy place to hang out. Investors have no complaints: If you had put $1,000 into Starbucks stock when the company went public in 1992, you'd have been $52,718.10 to the good at year-end 2006, vs. just $3,515.30 for the S&P 500.

15. 8 Key Reputation Attributes • Innovation • People Management • Use of Corporate Assets • Social Responsibility • Quality of Management • Financial Soundness • Long-term investment • Quality of Products • Source: Fortune’s America’s Most Admired Companies

16. “TO BE BELIEVABLE WE MUST BE CREDIBLE. TO BE CREDIBLE WE MUST BE TRUTHFUL.” - EDWARD R. MURROW

17. Al Gore’s "carbon footprint" for electricity use at home is $1,200 a month for the electron juice the clan burns each month. For that, he buys $432 in credits -- $768 short each month. cheatseekingmissiles.blogspot.com

18. "I would only organize Live Earth if I could go on stage and announce concrete environmental measures from the American presidential candidates, Congress or major corporations. "They haven't got those guarantees, so it's just an enormous pop concert or the umpteenth time that, say, Madonna or Coldplay get up on stage. Source: Bob Geldof, Volkskrant 15 May 2007

19. DECADE OF DISASTERS • Deadliest disasters (1994-2003): drought/famine (48 percent), floods (16 percent), earthquakes (16 percent), windstorms (10 percent), extreme temperatures (eight percent), other (two percent). • In 2003, 76,806 were reported killed by disasters � three times higher than the 2002 figure. Disasters affected 255 million, inflicting estimated damage of at least $56 billion.Source: IFRC

20. TPG’s partnership with WFP. • Pride in the company and its worldwide reputation have also increased among the firm’s 161,000 employees.TPG’s CEO, Peter Bakker said: “" By providing our skills, resources and people we have been able to assist WFP reach the hungry. We strongly encourage other private sector companies to join WFP in its fight against world hunger.”

21. How bring about sustainable future for Europe’s wilderness? • Projects that make a difference • Sustainable tourism in and around the parks • Partnerships resulting in international promotion • High quality accommodation

22. ROLAND SCHATZ • Reputation & Its Risks • ''Identify, quantify, and manage the risks to your company’s reputation long before a problem or crisis strikes'‘ • Executives know the importance of their companies' reputations. Firms with strong positive reputations attract better people. They are perceived as providing more value, which often allows them to charge a premium.'‘ • Media Tenor in Harvard Business Review, Feb 07