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Presented by Osamu Hoshino

Utah Tourism Conference 2010. Japan Market. Presented by Osamu Hoshino. Scope of Work. Trade. General representation in the market Respond and fulfill trade, press, and consumers requests Organize and conduct sales missions: LA and Japan (Dedicate two Utah days on Japan sales mission)

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Presented by Osamu Hoshino

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  1. Utah Tourism Conference 2010 Japan Market Presented by Osamu Hoshino

  2. Scope of Work Trade • General representation in the market • Respond and fulfill trade, press, and consumers requests • Organize and conduct sales missions: LA and Japan • (Dedicate two Utah days on Japan sales mission) • Represent Utah at JATA-World Travel Fair in Tokyo • Coordinate 4 group tour operator Fams • Product development: Golf & Ski • Utah seminar text development: 1,200 cds to be created • Tour Product Inventory • Create distribution plan for UOT Japanese Vacation Guide • Participate in International Pow Wow • Synergize with Delta Air Lines Utah Marketing & PR Action Plan

  3. Scope of Work Media • Represent UOT at USTA Media Market Place in Tokyo • Coordinate 2 group and 2 individual Press Trips to Utah • Update Web site and create new Utah content • Translate & distribute UOT Press Releases

  4. Market Trends Japanese Economy • It is now in a recovery mode. • The GDP in Japan expanded at an annual rate of 3.8% in the last quarter. • Japan GDP is worth 4909 billion or 8% of the world economy. • Japan’s industrialized, free market economy is the second-largest in the world.

  5. Market Trends Visitors to the U.S. (in Million)

  6. Market Trends Visitors to Our Region • March 2010 Sales Mission Tour Operator Feedback • (% shows increase in 2010 over the same period in 2009 January through March) • JTB World 140% Up • JALPAK 150% Up • KNT – Holiday 120% Up • H.I.S. – Impresso Same • NTA (Nippon Travel Agency) 150% Up • Hankyu Express 140% Up • Club Tourism 150% Up • Nikko Travel 400% Up • World Air Service Same • Eurasia Travel 130% Up

  7. Market Trends Visitors to the U.S. Package Tour Travelers to the U.S. January 2010 1.1% down February 2010 1.2% up March 2010 4.5% up Source: JATA • Trend for the U.S. • High demand in the west and low demand in the east • 50 years of age and older may be the key to the North American market • West Japan will continue growing Source: JTBF

  8. Market Trends Visitors to the U.S. (2009) Total 54.9 million 1. Canada 18.0 million 2. Mexico 13.2 million 3. U.K. 3.9 million 4. Japan 2.9 million 5. Germany 1.7 million 6. France 1.2 million 7. Brazil 0.9 million 8. Italy 0.8 million 9. S. Korea 0.7 million 10. Australia 0.7 million Spending in the U.S. (2009) Total $121.1 billion 1. Canada $16.2 billion 2. Japan $12.9 billion 3. U.K. $12.1 billion 4. Mexico $8.3 billion 5. Germany $5.6 billion 6. Brazil $4.3 billion 7. France $4.2 billion 8. India $3.6 billion 9. China $3.5 billion 10. Australia $3.3 billion Sources: U.S. Department of Commerce

  9. Travel Trade Accomplishments • Conducted 6 Sales Missions • Conducted 54 Destination Development Seminars • Educated more than 1,000 Travel Professionals

  10. Travel Trade Accomplishments

  11. The Grand Circle now has become the icon of America's Grand Nature!

  12. Travel Trade Accomplishments Tour Product Inventory In FY 2010, 625 tours feature Utah, the highest number ever with a total of more than 33,000 scheduled departures.

  13. Travel Trade Accomplishments Familiarization Tours • JALPAK-Tokyo to Southern Utah September, 2009 • Kintetsu International to Red Rock Golf Trail November, 2009 • JTB-Tokyo & LA to Southern Utah February, 2010 • NTA-America to Park City (Ski) February, 2010 • NTA-Tokyo to Southern Utah May 20~22, 2010 • DL+ JTBW to Southern Utah June 07~12, 2010 • Hankyu Express to Southern Utah June 17~23, 2010 • HIS-NY, Jalpak-LA, JTBI-LA to YS & GT June 25~30, 2010

  14. Travel Trade Accomplishments Fulfillment 413 in CY 2009

  15. Travel Trade Accomplishments Photo Images More than 770 photos of Utah were given out in CY 2009 * We have more than 10,000 digital images of Utah in our library

  16. Public Relations Accomplishments Free Publicity (July 2009 ~ April, 2010) • 12 Publications & One Radio Broadcast • 146 pages & 30 minutes • Media Value of $818,908

  17. Public Relations Accomplishments Highlight of the Year Globe Trotter's Grand Circle Edition • A 128 page publication • 10,000 Circulation • Sold in Nationwide Bookstores • Media Value of $214,000

  18. Public Relations Accomplishments Press Tours • UOT Media Super Fam to Utah’s National Parks October, 2009 • “Perfect Boat” to Red Rock Golf Trail October, 2009 • Golf publication to Red Rock Golf Trail November, 2009 • Delta SKY Magazine to Arches/Canyonlands May 20~24, 2010 • National Parks (4 medias) May 27~31, 2010

  19. Public Relations Accomplishments News Releases • Utah’s Scenic Byways • Utah’s New Japanese Travel Guide • Zion National Park Road Project Sent to 300 media and 785 trade contacts

  20. Public Relations Accomplishments Web Page CY 2009 Unique Users 165,718 Page View 465,088 Total Hits 5,501,359

  21. Uploading the followings Web Page

  22. Trade Promotion Participated in Pow Wow & Go West Summit

  23. Consumer Promotion JATA-World Travel Fair 2009 110,784 Total Attendance 39,544 Trade & Press 71,240 General Public

  24. Consumer Promotion Conducted 7 Consumer Seminars

  25. Strategies for 2011 • Continue capitalizing “Tokyo-SLC Non-stop service” • Continue working with Delta Air Lines in Tokyo • Focus on the 50+ Senior Market • Continue taking advantage of the Grand Circle being ranked No.1 • (SLC Gateway) • Promote Heart of the Rockies product development • Implementation of trade fams and press tours • Continue consumer education: JATA-World Travel Fair • Improve Utah Web site in Japanese

  26. Fieldstar International Sales Missions - FY 2011 • West Coast/LA Sales Mission: August 05, 2010 • Japan Sales Mission: October 25~29, 2010 • West Coast/LA & SF Sales Mission: January 2nd Week, 2011 • Solo-Mission to Japan: February 21 ~ March 5, 2011 • East Coast Sales Mission: March 22 ~ 26, 2011 • Las Vegas Sales Mission: April 16, 2011 Utah suppliers and DMOs can join. We will welcome your participation!!

  27. Get Involved ! Thank you for your continued support!! Japan Representative Office in U.S. 853 Germania Avenue, Salt Lake City, Utah 84123U.S.A Tel: 801-266-3345 Fax: 801-262-9570 info@uswest.tv www.uswest.tv Japan Representative Office in Japan 494-11-1107 Miyazawa-cho. Akishima-shi, Tokyo 196-0024 Japan Tel: 042-549-1454 Fax: 042-549-1453 info@uswest.tv www.uswest.tv

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