SB 1.17 and 1.18

1. SB 1.17 and 1.18

2. Rhetorical Appeals • Take out the notes from the Rhetorical Appeals Videos that you viewed and let’s review!

3. What appeal is used here? How do you know? This advertisement is an ethical appeal because it encourages the audience to wear their seat belt which is the moral or ethical thing to do.

4. How about this one? Ethos again! Why?

5. Next… This ad uses Pathos or emotion to convince the audience not to eatchicken. The chicks are cute and fluffywhichmakes the audience emotionally fond of them and lessinterested in eatingthem.

6. And lastly…let’s look at Part 1 on page 69 for this ad. This ad appeals to the audience’s logical reasoning. If this company’s orange juice is the only juice that will reduce cholesterol, it makessense that the consumer would want to buy the juice that will make them healthiest.

7. Take a look • With your group, go to one ad hanging around the room and answer questions 1-9 on page 69 in your SpringBoard book. • When done: • SB page 71. Read the various advertising techniques and work with your group to remember an example for each. • Skip page 72

8. Go for a walk! • Rotate to the right and look at this ad. • Does it use logos, ethos, or pathos? Note the ad in the correct box on page 74. • Let’s keep rotating! • Stay at the last ad in your rotation and with your group answer questions on page 75 and complete the box on page 76.