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EPR-Public Communications L-010

EPR-Public Communications L-010. Messages. Key messages. Messages are demand driven; Depend on event characteristics; Depend on public concerns and sense of threat. . General rules. Factual and quantitative; Specify radiation type; Compare potential radiation doses with natural exposure;

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EPR-Public Communications L-010

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  1. EPR-Public CommunicationsL-010 Messages

  2. Key messages • Messages are demand driven; • Depend on event characteristics; • Depend on public concerns and sense of threat.

  3. General rules • Factual and quantitative; • Specify radiation type; • Compare potential radiation doses with natural exposure; • Explain ways to minimize doses; • Explain areas/people not affected; • Clear, concise, reliable advice/actions.

  4. Prepared statements • Radiation pathways: air, water and plume; • Food and water contamination; • Radiation measurements and monitoring; • Exposure symptoms; • Protection measures; • Short and long term effects of contamination; • Treatment for exposure; • Sources for additional information.

  5. Public health recommendations • Clear explanation and rationale; • Examples: sheltering; minimizing contamination; ingesting iodine tablets.

  6. Communicating uncertainties • Clearly explained in concise terms; • Especially important in cases of: • Deliberate release – nuclear terrorism; • Unforeseen accidental release.

  7. Families and children • Messages concerning children: • Require special attention; • Need clear explanations.

  8. Radiation monitoring • Explain to public what to expect to reduce fears.

  9. Warning messages – Key features • Attract attention and perceptible; • Understandable to threatened people; • Clear and concise; • Durable in unstable communications environment.

  10. Tools for message dissemination

  11. Structuring a press release • Health and safety information first; • Then additional details; • Date and time of publication; • Contact information of organization.

  12. Periodic press updates • Alternative/complementary approach to traditional press release in a long emergency; • Provide information as it arrives; • Shorter text updates.

  13. Purpose-built emergency website • Display on organization’s main website; • Ensure bandwidth capability; • Easy to update; • Remotely updatable.

  14. Press briefings • PIO’s role to organize press briefings; • Moderated by lead PIO or spokesperson; • Enough significant information is necessary to hold a briefing; • Messages must be consistent and agreed upon before amongst all speakers; • Coaching on possible questions from media.

  15. Social media • Instant and direct two-way communications between people and organizations; • Requires dedicated team, clear guidelines, experience in managing social media outreach; • Thorough analysis of risks and benefits necessary.

  16. Hotline • Health counselling or general counselling; • To respond to public requests for information; • Availability of trained staff answering calls; • Pre-recorded messages can help filter calls; • Information should contain most up-to-date protective actions and guidelines.

  17. Summary • Advanced preparation & training is required for message dissemination to public; • Message content should be factual, concise and quantitative; • Message form and content should respond to needs of multiple audiences.

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