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NOAA Weather Radio: Proven, Effective, and Still Growing

NOAA Weather Radio: Proven, Effective, and Still Growing. Bruce T. Jones. Midland Radio Corporation. With no TV or cell phone service, bowling alley manager Jon Fisher relied on battery backed-up NOAA Weather Radio . His decision to send customers and employees home saved many lives.

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NOAA Weather Radio: Proven, Effective, and Still Growing

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  1. NOAA Weather Radio: Proven, Effective, and Still Growing Bruce T. Jones Midland Radio Corporation

  2. With no TV or cell phone service, bowling alley manager Jon Fisher relied on battery backed-up NOAA Weather Radio. His decision to send customers and employees home saved many lives. “It kind of saved my life, so I’d like to put it on a box, on a shelf and kind of pay homage to it.” The Oklahoman 6/16/13

  3. May 20, 2013 Moore, OK EF-5 “During and after the tornado, the only things that still worked were landline phones and NOAA Weather Radio.” Former NWS employee

  4. Cell System Overloads & Failures Joplin-Moore Hurricane Sandy Washington DC Earthquake France: System-Wide Crash 7/6/12 26 million customers No call, text, or Internet for 9 hours

  5. 1,021 Transmitters

  6. The good news: NWR still works.

  7. Did you receive word of the warning when it was issued? Yes 88% No 12% If you answered yes, how did you FIRST learn of the warning? (Choose one) While watching TV 29% While listening to commercial radio 6% Through NOAA weather radio 18% Through the Internet (e.g., e-mail or Web pages) 16% Through Internet-based social media (e.g., Twitter or Facebook) 6% Through an alert service through my telephone, cell phone, or pager 15% From community sirens 3% An Evaluation of Convective Warning Utilization by the General Public Goldsbury et al. 2011

  8. Weather radio listenership is at an all-time high. ~20 million nationwide. Highest: Tornado Alley, Dixie Alley, Florida Alabama: 30% of households Evansville, Huntsville, Joplin 60-75% DHS, FEMA, NWS, EC, CRC, ARC recommend a weather radio for every home, school, and business 114 million US households +27 million businesses =141 million locations should have NWR

  9. Building on Current NWR Success: 1) Keep it important, relevant, and front-line. 2) Program it with a goal of satisfying listeners and building audience 3) Ensure loss-free feed to transmitters 4) Promote it. Get a celebrity spokesperson. 5) Bring back the Mark Trail Award

  10. Building on Current NWR Success: 1) Keep it important, relevant, and front-line. It’s much more than the box. Millions of Americans rely on this.

  11. Building on Current NWR Success: 1) Keep it important, relevant, and front-line. “Our radio is the only reliable source for weather information since we live in a cell reception “hole” in rural Northwest Kansas and have satellite internet. My wife will be very thankful because she does not like severe weather, especially when we have no weather radio.” NWS forecaster at Goodland WFO

  12. Building on Current NWR Success: 1) Keep it important, relevant, and front-line.

  13. Building on Current NWR Success: 1) Keep it important, relevant, and front-line.

  14. Building on Current NWR Success: 1) Keep it important, relevant, and front-line.

  15. Building on Current NWR Success: 1) Keep it important, relevant, and front-line. PLACE NWR HERE

  16. Building on Current NWR Success: 1) Keep it important, relevant, and front-line. 2003 patent for GPS-enabled automobile NWR

  17. Building on Current NWR Success: 1) Keep it important, relevant, and front-line.

  18. Kaito Capello Emerson La Crosse Reecom SIMA Oregon Scientific Chaney Acu-Rite Eton Radio Shack Alert Works Ambient Weather Sanjean C Crane Midland Jensen Emerson Emerson

  19. Weather X Uniden Sony Springfield Coby Weather One topAlert Weather band radios Weather alertradios jWIN Weather X Weather X

  20. Building on Current NWR Success: 1) Keep it important, relevant, and front-line. 2) Program it with a goal of satisfying listeners and building audience

  21. Goals of a Radio Station Program Director: Make current audience listen longer. Give them more of what they want and eliminate tune-out factors.

  22. “SVR for Washakie County until 3:45pm. SVR for Washakie County until 4:10pm.”

  23. Goals of a Radio Station Program Director: Make current audience listen longer. Give them more of what they want and eliminate tune-out factors. Attract new listeners with promotion and advertising. Success = Great Product + Non-Stop Promotion

  24. NWR Outreach Omaha, NE

  25. NWR Outreach Amarillo, TX

  26. Building on Current NWR Success: 1) Keep it important, relevant, and front-line. 2) Program it with a goal of satisfying listeners and building audience 3) Ensure loss-free feed to transmitters

  27. Building on Current NWR Success: 1) Keep it important, relevant, and front-line. 2) Program it with a goal of satisfying listeners and building audience 3) Ensure loss-free feed to transmitters 4) Promote it. Get a celebrity spokesperson.

  28. WGN-Chicago

  29. KFDA Newschannel 10 / Telemundo Amarillo, TX

  30. Building on Current NWR Success: 1) Keep it important, relevant, and front-line. 2) Program it with a goal of satisfying listeners and building audience 3) Ensure loss-free feed to transmitters 4) Promote it. Get a celebrity spokesperson. 5) Bring back the Mark Trail Award

  31. The Mark Trail Award recognized individuals who promoted the NOAA Weather Radio Network.

  32. NWR covers 98% of the US population at a cost of about 25 cents/listener/year

  33. iPhone 5 Cost: $200 (subsidized) $100+ monthly. >$1,000 per year “An app is only a bargain if you can afford the device that runs it.” Wall Street Journal 5/13/13 NOAA Weather Radio Cost: $30-50 Free data feed

  34. What’s Right with NOAA Weather Radio: Instantaneous and simultaneous notification of all receivers...via radio. No congestion. Silent monitor. “The smoke detector for storms.” 80dB alert tone saves lives...especially at night. Battery back-up during power loss. County and event-specific.

  35. 210 transmitters cover 93% of the Canadian population

  36. In the next 18 months: 10 more in the Arctic 3 more West Coast for tsunamis 14 more for East Coast

  37. For erratic or quickly developing storms, over-warning saves lives & property.

  38. April 27, 2011 • The morning storms caused power outages affecting not only the public, but also several NOAA Weather Radio All Hazards (NWR) transmitters. In some of these areas, power was not restored by the time the more significant afternoon/evening storms moved through the area. • (NWS Service Assessment)

  39. Everyone should have MULTIPLE & REDUNDANT means of receiving life-saving bulletins Apps / WeatherCall Broadcasters WEA Indoor Tornado Siren Outdoor Tornado Siren

  40. “I don’t feel safe without my weather radio. I’ve been through three tornadoes.” Mrs. Opal Stennitt Moore, OK

  41. Weather Radio: The Official Voice of the National Weather Service and Environment Canada Better promoted, they might be as common as smoke detectors

  42. Bruce T. Jones Meteorologist/Spokesperson Midland Radio Corporation

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