1 / 31

Best Practice of Hungary

Best Practice of Hungary. Written by Agnes Reke. Hypothesis. What’s social media?. What’s social media?. Social media is more than that. Social Media. Social Network. What’s social media?. Wikipedia says :

dalia
Download Presentation

Best Practice of Hungary

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Best Practice of Hungary Written by Agnes Reke

  2. Hypothesis

  3. What’s social media?

  4. What’s social media? Social media is more than that. Social Media Social Network

  5. What’s social media? Wikipediasays: Social media includes web-based and mobile technologies used to turn communication into interactive dialogue between organizations, communities, and individuals. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generatedcontent."

  6. Social media technologies take on many different forms including: • magazines, • Internet forums, • webblogs, socialblogs, microblogging, • wikis, • podcasts, • photographs or pictures, • video, • rating • socialbookmarking.

  7. Typesof social media(Kaplan,Haenlein): collaborative projects (e.g., Wikipedia), blogs and microblogs (e.g., Twitter), content communities (e.g., YouTube), social networking sites (e.g., Facebook), virtual game worlds (e.g., World of Warcraft), virtual social worlds (e.g. Second Life).

  8. Technologies include: • blogs, • picture-sharing, • vlogs, • wall-postings, • email, • instant massaging • music-sharing, • crowdsourcing • voice over IP, etc.

  9. Functional building blocks

  10. http://jobsinpods.wordpress.com/2008/02/11/social-media-recruiting-starfish/http://jobsinpods.wordpress.com/2008/02/11/social-media-recruiting-starfish/

  11. 1. Whatdowewanttoachieve? Remember the S.M.A.R.T. criteria: specific, measurable, attainable, relevant, timed • to engage more students in using e-learning tools • students come up with new ideas on what they want to learn • students come up with new ideas on what they want us to do in the future

  12. 2.Get to know our students (paramount importance) • age • ICT, social media customs • ICT, social media preferences • ICT, social media skills • what social media tools can they imagine using for learning

  13. 3. Assess our resources • how much wecan afford spending on using social media • ICT, social media skills • teaching skills • attitude change

  14. 4. Pick the right tools • Use that suits teachers and students as well according to 2 and 3 • Inourcaseitwas • Facebook • Skype

  15. 5. Introduce new tools • Howshouldwe introduceour new tools? • make sure students know about them • present them on homepage • take the initiative

  16. 6. Keep going – Keep talking • keep up respect • keep up interest • keep up interaction • never let it settle

  17. 7. Regular evaluation

  18. ISZMKA ISZMKA (Iskolaegészségügy Szakmai Műhely Közhasznú Alapítvány = Non-ProfitFoundationforSchoolHealthcare) As a non-profit foundation working with volunteers the most important criteria that we had to keep in mind: • free or low cost; • easy to use (not just for the students but for the teachers as well);

  19. ISZMKA • After establishing our needs, and criteria we asked our students which social media they had already used. We attributed this survey paramount importance. • We presumed that once somebody is engaged with using a certain type of social media they won’t start to use another for our sake or at least they will do it reluctantly.

  20. Using a new social media tool: • would take time to learn; • would take effort to learn; • would distract time from using their existingsocial network; etc.

  21. ISZMKA • According to our survey our presumption was right and students picked the same social mediatools for e-learning purposes as the ones they had already been using for keeping in touch with friendsintheirfree time. These social media were: • Facebook • Skype • Alsometourcriteria: free, easyusage

  22. ISZMKA • Startedusing Skype and Facebook • Introducedthem on our web page as well • Took the initiative and started inviting our students to be friends with on Facebook so they didn’t have to look for us, just to click accept. We were able to do that since we met most of them at least once in classroom education and we had created a friendly relation then. In addition we (trainers) and they (trainees) share common interest in school healthcare as school doctors or school nurses.

  23. Challange • Havetousedifferentstyle! • What’sgoodonpaperis inadequateonscreen. • Welooked for some useful advice on converting how we write content on paper to how we have to build up our Internet presence. • Understood the changes we have to make in order to be more successful.

  24. Whytomake a pagescannable? Instead of reading web pages word by word people usually just scan the page, which means we have to adept to them and make our web pages „scannable” by using: From: http://www.useit.com/alertbox/9710a.html

  25. Howtomakepagesscannable? • highlighted keywords • hypertext links • meaningful sub-headings • bulleted lists • one idea per paragraph (users will skip over any additional ideas if they are not caught by the first few words in the paragraph) • inverted pyramid style, starting with the conclusion • half the word count (or less) than conventional writing

  26. Effect of Improved Web Writing http://www.useit.com/alertbox/9710a.html

  27. ISZMKA on Facebook Before starting we made a policy thatcontained: • Who is allowedto post onbehalf of ISZMKA • Howtocreate an authenticvoice • Howtohandlemalignantcomments • Howtoenhancegoodcomments • Howtomaintainrelationships

  28. ISZMKA on Facebook • Invitedstudentswe had alreadymetpersonally • Startedtalkingtotheminteractively: • askedquestions and LISTENED theiranswers • appreciatedtheirideas • answeredtheirquestions • encouragedthemtoparticipate • crowd-sourcedcertainissuesaboutourfoundation, • encouragedword of mouth„ad”,etc.

  29. ISZMKA on Facebook Ruleswefoundimportant: • Neverleave a comment un-answered – nobodylikesto be disregarded • Alwaysfind an opportunitytothankpeopleforwhattheydoorsay – positivereinforcement • Makethemfeelgood, smart, clever, creative, special • Nevercommunicatenegativethingsaboutanyone • Makecontentthat is worthsharing.

  30. Use reporting tools and feedback to continuously adapt your strategy. • What not to do: http://www.xing.com/net/smmetrics/case-studies-successes-flops-and-disasters-515254/starbucks-social-nightmare-in-hungary-30796040/

More Related