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Title of the Best Practice

Title of the Best Practice. Building Triple Helix Multi-Media Clusters and increasing cooperation between the partner regions through future projects or other mutual supports to the sector. An urban renovation strategy. A new model of making city

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Title of the Best Practice

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  1. Title of the Best Practice Building Triple Helix Multi-Media Clusters and increasing cooperation between the partner regions through future projects or other mutual supports to the sector

  2. An urban renovation strategy. A new model of making city The answer to a necessity: the Knowledge Economy Description of the Best Practice 1998: the debate about the future of the industrial areas

  3. New concept: The knowledge economyThe @ concept Knowledge Innovation Knowledge Infrastructure Knowledge-based Economy Economy Geography Political Economy Source: Loet Leydesdorff & Martin Meyer. 2003.

  4. 22@Barcelona: Focusing in the Knowledge Economywithin a compact city 22@ BCN CAT INT CLUSTERS & BUSINESS DEVELOPMENT TALENT INFRASTRUCTURES SOC INTERNATIONAL ECO URB URBAN MEDIA ICT BIO ENE DIS DISTRICT 22@INNOVATION PROMOTION DEMAND

  5. New mobility plan Public space renewal New energy networks Selective pneumatic waste collection New heating and cooling system Underground galleries Special infrastructures plan

  6. 198,26 Ha (115 city blocks) 4.000.000 m² 114.000 m² 145.000 m² 180 M euros 45.000 1.752 The scale of the project: Territory New gross floor space Increase in green spaces Increase in facilities Investment infrastructures Employment: Companies • 3.200.000m2 • 800.000 m2 • Productive Activities • Housing, facilities and services The scale of 22@Barcelona

  7. What are the core aims and objectives of the Best Practice?22@Barcelona: the innovation district:Developping an innovation ecosystem Phase 1 Phase 3 Phase 2 Physical Environment Town Planning Building Infrastructure Corporate Environment Projects Personal Environment Relationship space

  8. What are the significant operational details of the Best Practice? • Cluster • strategies • Transversal • programs ICT MEDIA ENERGY MEDTECH DESIGN Clusters policy Entrepreneurship Services for companies Internationalization Community of professionals Relation between clusters Marketing

  9. 22@Barcelona: the innovation districtThe value Chain Talent Attraction Retention Development Creation Company Promotion Location Monitoring Growth Innovation Science Technology Company Market Urbanism Planning Management Infrastruct. Construction

  10. Leadership of projects: 22@Barcelona: Clusters & activities Companies Entrepreneurs Institutions Specific spaces Universities Dissemination spaces Technological centers Residences Incubators Other services

  11. Partnership strategyMedia Complex: Barcelona Media Park Companies MediaPro, Lavinia, Apunto la Postpro … Institutions RNE, CAC, Barcelona TV… Specifics spaces Audiovisual Production Centre (PBM) Universities UPF, UB, UOC Technological centers Barcelona Media-Innovation Centre Incubators Media-TIC Building Residences Melon District / Ciutadella Dissemination Media Factory Investment: 80 M€

  12. Barcelona Media organization

  13. Partnership strategyICT: Network of R+D centers related to ICT Companies T-Systems, Indra, Telefónica, Vodafone, … Institutions CMT, FBD, Localret Specifics spaces Interface building, Media-TIC building Universities UB, UPC, La Salle Technological centers Technological ICT Center Incubators Media-TIC building Residences Melon District Dissemination ICT House

  14. Multiple areas of research, development & commercialization New paradigms like 3D audio, New applications of audiofor diverse fields: industrial quality control, security people with disabilities.  3D editing: inserting virtual objects into 3D video Research into 3D narratives:

  15. What sort of funding was used for the Best Practice? Public Financing Personalized information, advice and management The 22@Barcelona Project Aid Management Unit (UGAP) offers companies located in the district, or in the process of moving there, personalized consulting services to help them identify available public financing opportunities for their strategic projects. 22@Capital Private and venture capital investment networks Global Growth Program is aimed at technology companies with a high potential for growth. Its objective is to help companies expand globally and accelerate their growth. The program is led by professor Ken Morse, director of the MIT Entrepreneurship Center.

  16. Which new technologies are used for marketing of AV sector? • Latest trends in social media, mobile apps and audiovisual media, with applications in the world of football and Formula 1. • A pioneer technology to discover what is new in the media in real time. • Application in many sectors, such as health and safety, the automotive industry, medicine and mobility. It has developed a pioneer technology to discover what is new in the media in real time.

  17. What are the transferable elements of the Best Practise to other regions? 22@ PLUS: Innovation and technology The concentration of clusters in different economic sectors in the same area: creation, growth and innovation business 22@Synergys Business networking and work sessions at congresses or other scientific or technological events that take place in Barcelona. Easy access to new emerging technologies to create synergies and more competitive business environment. Public support to generate new business opportunities.

  18. Citizens Projects Talent’s attraction and retention 22@Districte Digital 22@Staying in company • Virtual Memory of the Sant Martí District’s elders • New multimedia classrooms • Computer recycling network • Families on line • Discovering Sant Martí District • 22@FP • 22@Becat • MITSpain • 22@MBA • 22@Master/22@Degree Sponsorship and participation in the neighborhood activities Direct communication actions Citizens needs analysis

  19. Please refer to any particular innovative elements of the Best Practice The 22@ Plan, a new model of compact city @ activities Green spaces Avanced infrastructures Industrial heritage • New understanding of living in a city 7@ facilities Subsidized housing New mobility model Revitalization public spaces

  20. Please describe any evidence of success of the Best Practice 22@ Space of Personal Relation 22@Talent For the professionals For the neighbours Urban Lab 22@, • 22@Districte Digital • Actions of direct communication • Support to initiatives of the district • 22@Staying in company • International Community: IN22@ • Access to education • Relationship spaces • Networking: 22@Update Breakfast,… • 22@Voluntariat Space of personal relation Increase of the belonging feeling Creation of the community 22@ Pride to work/live in 22@

  21. Contact data for those interested in knowing more about the Best Practice 22@BARCELONA – (BARCELONA ACTIVA) Marc SanmartiBarcelona City Council M. +34 699.708.874E. msanmarti@bcn.cat Llacuna, 162 - 16408018 Barcelona info@22barcelona.cat+34 934 019 777barcelonactiva@barcelonactiva.cat www.barcelonactiva.cat facebook.com/barcelonactiva twitter.com/barcelonactiva Website where it is possible to find more information about the Best Practice * http://www.22barcelona.com http://www.barcelonactiva.cat

  22. Samples – Barcelona Media

  23. The audiovisual sector

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