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Strategic Alliances

Strategic Alliances. Key Concepts & Discussion Questions. Examples . Sony Ericsson Nummi BOA – CCB IBM – Lenovo Apple – BMW Kellogg – Disney. Why do companies form strategic alliances? . Sharing costs & risks Combining complementary skills Accessing new markets and technologies

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Strategic Alliances

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  1. Strategic Alliances Key Concepts & Discussion Questions

  2. Examples • Sony Ericsson • Nummi • BOA – CCB • IBM – Lenovo • Apple – BMW • Kellogg – Disney

  3. Why do companies form strategic alliances? • Sharing costs & risks • Combining complementary skills • Accessing new markets and technologies • Formulating technical standards • Preempting key competitors • Reserving learning opportunities • Responding to competition

  4. How do we classify strategic alliances? • Joint ventures (JVs) • Equity-based alliances • Non-equity-based alliances

  5. Got Milk? • What’s the logic behind this advertising campaign? • Coopetition (Brandenburger & Nalebuff 1996): Even competitors can collaborate • Some other examples: Star Alliances Apple – IBM Microsoft – Yahoo

  6. What could go wrong in alliances? In other words, how to manage alliances? • Motives • Expectations • Cultures • Unexpected Changes in competitive dynamics, strategic priorities, & leadership

  7. Renault-Nissan: Case Discussion Questions 1. What was the motive behind the Renault-Nissan Alliance? What did each party bring to the alliance? 2. How well was the Renault-Nissan Alliance executed? 3. What benefits has the Renault-Nissan Alliance generated for each party? 4. What could be the next step of the Renault-Nissan Alliance?

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