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Marketing is Design: Three Words that Increased Sales 1000% Rob Walling Software By Rob.com Micropreneur.com. Lots of traffic… No sales :-(. Image by www.flickr.com/photos/whonl/. Image by mil8. Easy on the triple sec!. Image by Jorge Bassy.
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Marketing is Design: Three Words that Increased Sales 1000%Rob WallingSoftware By Rob.comMicropreneur.com
Lots of traffic… No sales :-(
Easy on the triple sec! Image by Jorge Bassy
Cause: buffer overrun Image by www.flickr.com/photos/burnt_in_effigy/
Performant? Check! Scalable? Check! Core dump? Check! Image by www.flickr.com/photos/admlcrunch/3853106724/
Re-design • Two shopping carts • Product line expansion • Added 800 number • Added categories • Added non-towel products • Varied shipping • Offered coupons • And on and on…
Traffic Sales Image by www.flickr.com/photos/pranavsingh/232560833/
Old: $210/month New: $2200/month Conclusion: Testing = good
Start here… 1000 visitors x .5% = 5 sales 2000 visitors x .5% = 10 sales 1000 visitors x 1% = 10 sales More traffic is expensive The Same A/B testing is cheap
“…in the end you're still using the same focus groups; you're still doing split samples where you ask half a sample one way and the other half a different way.” - Frank Luntz
I’m a wise man and I approve this saying… Image by www.flickr.com/photos/tembo/
Sign up… A few days later…
Slides, Screencast, Links @Software By Rob.com