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RETAIL ELEARNING – MARKS & SPENCER. Group 4 Charmaine Lee (093263W) Erica Ng (093800P) Lay Tai Yi (096934X) Nai Yu Quan (093868C). Product. Marks & Spencer offers a very wide range of products. Adults and baby clothing, baby ware, shoes, cosmetics etc.
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RETAIL ELEARNING – MARKS & SPENCER Group 4 Charmaine Lee (093263W) Erica Ng (093800P) Lay Tai Yi (096934X) Nai Yu Quan (093868C)
Product • Marks & Spencer offers a very wide range of products. • Adults and baby clothing, baby ware, shoes, cosmetics etc. • Markets product under different brands to suit different customers. • Marks & Spencer also have they own branded stuff. Eg. Percy Pigs
Price • Marks & Spencer is known for its wide range and high quality products. • However, many consumers find that the products offered nowadays are not as superior as before. • Hence, many consumers find that their products are over-priced.
Place • Marks & Spencer have over 500 stores located throughout the UK. • They also have a growing international business including wholly owned stores in the Republic of Ireland and Hong Kong, and franchises in over 30 territories. • In addition, there are a total of 7 outlets in Singapore.
Promotion • Marks & Spencer advertises their products beyond traditional print and television media. • Marks & Spencer has increased and effectively advertised and created awareness through the Internet. • Marks & Spencer frequently post updates through new media platformssuch as Facebook, Twitter and its official website. • Marks and Spencer also organizes promotions according to the seasons.
recommendations • Improved on their advertising in Singapore • Create a local website for Singapore • Improve on their products quality • Have more outlets