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RECREATION

analysis. AN. ON. RECREATION. THE. questions. What do. What are the. What is. t he potential?. m arket trends?. c itizens want?. THE. citizens. s urvey development:. a survey was created that addressed citizen: Wants Needs concerns. THE. citizens. s urvey distribution:.

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RECREATION

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  1. analysis AN ON RECREATION

  2. THE questions What do What are the What is the potential? market trends? citizens want?

  3. THE citizens survey development: a survey was created that addressed citizen: Wants Needs concerns

  4. THE citizens survey distribution: • articles; run in the Surprise & Arizona Republic local • Online; via multiple links on surpriseaz.gov • Social media: Twitter, facebook, etc. • Television: multiple invitations aired on surprise’s tv

  5. THE citizens survey demographics: • 416 survey responses • 81% have lived in surprise for 10 years or less • 65% of survey participants are female • 55% were 26-45 years old

  6. THE citizens surprise is a recreation city:

  7. THE citizens Countryside recreation center: • how often: • what activities: • why not visit more:

  8. THE citizens sierra montana recreation center: • how often: • what activities: • why not visit more:

  9. THE citizens surprise aquatic center: • how often: • what activities: • why not visit more:

  10. THE citizens other recreation centers: • how often: • what activities:

  11. THE citizens additional activities: • 249 responses with the underlying theme: • adult sports leagues • special interests classes • traditional recreation center activities (weight room, track, etc.)

  12. THE citizens bottom line: Value recreation citizens want more opportunities

  13. THE market methodology: CITY Peoria Glendale Gilbert Phoenix Phoenix Phoenix Mesa Tempe Chandler Phoenix Phoenix RECREATION CENTER Rio Vista Foothill Freestone Center Beuf Eastlake Deer Valley Red Mountain Kiwanis Park Tumbleweed Desert West Paradise Valley 2 Visited 11 Analyzed 5 Surveyed • Scottsdale • McDowell Mountain Ranch

  14. THE market terms: Cost recoverable / self-sustaining Core amenities Additional amenities Programmed activities

  15. THE market core amenities: • Amenities • Locker rooms • Sauna/steam room • Multi-purpose rooms • Kitchen • Computer/game room • Lounge • Arts/crafts room • Reservable open area • Child care • Aquatics • Frequency • 45% • 9% • 100% • 36% • 91% • 73% • 9% • 36% • 45% • 18% Amenities Gymnasium Basketball Volleyball Weight area Cardio area Racquetball court Climbing wall Indoor track Indoor soccer Frequency 100% 100% 100% 91% 91% 36% 36% 64% 0%

  16. THE market additional amenities:

  17. THE market self sustaining practices:

  18. THE market bottom line: A New Business Model maximize occupancy? improve service delivery? how can i increase revenues?

  19. THE potential regional amenity: Recreation centers always meet citizens’ needs… but they can also have a regional draw

  20. THE potential basketball:

  21. THE potential volleyball:

  22. THE potential indoor soccer:

  23. THE potential Racquetball:

  24. THE potential adaptive recreation:

  25. THE potential bottom line: sports can support local and regional interests? what current facilities have a regional draw? officially sanctioned tournaments can be partnered in advance ?

  26. THE closing What do What are the What is the potential? market trends? citizens want? a new business model recreation! Regional amenity

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