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Recreation Marketing

Recreation Marketing. Sports & Entertainment Marketing Mrs. Wilson. What is Recreation?. Recreation can be defined as renewing or rejuvenating your body or mind with play and amusing activity. The activities are those involved in: Travel Tourism

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Recreation Marketing

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  1. Recreation Marketing Sports & Entertainment Marketing Mrs. Wilson

  2. What is Recreation? • Recreation can be defined as renewing or rejuvenating your body or mind with play and amusing activity. • The activities are those involved in: • Travel • Tourism • Amateur sports that are not associated with educational institutions

  3. Participation • Participation in recreational activities generally requires purchase of a combination of products and services. • Participant must make a commitment of time and money for lessons, practice, equipment, and travel to a location or facility.

  4. A Better Image • Pro sports marketers work to increase interest in related recreational sports. • For example, the Pro Bowlers Association is working to draw mainstream sponsors and a broader audience by promoting a new image of bowling.

  5. Bowling • Ten million league members bowl at least once a week. • More than 55 million people in the US bowled at least once during 1997. • More people bowl than any other recreational sport. • They also watch it on TV.

  6. So what is the problem?

  7. The problem is…. • Lack of a famous, young icon • Bowling needs a marketable sports figure to catch the attention of the public. • For example, Tiger Woods is a worldwide celebrity and played a key role in promoting the game of golf with the black population in Africa who, prior to the end of apartheid, had been denied chances to play.

  8. Travel & Tourism • The World Travel & Tourism Council estimates that, worldwide, the travel industry employs 130 million people and is the world’s largest industry. • Tourism is defined as traveling for pleasure whether the travel is independent or tour-based. Includes vacations, honeymoons, conventions, and family visits.

  9. Niche Travel • Recreational travel or tours planned around a special interest as niche travel. • Can you give me an example?

  10. Disney • Complete travel packages online, including hotel, airline, rental car, and park tickets.

  11. Marketing Mix & Niche • The marketing mix in niche travel is critical to the success of the business. • Planning the right tour, promoting and distributing it to the right customers, pricing it to attract them, and making a profit all require marketing information. • Senior citizens WOULD NOT enjoy the same travel as you would!

  12. Why is marketing information important to the travel and tourism business? • Why is travel and tourism not a one-size-fits-all business?

  13. Answers… • It is important to understand customers’ needs and wants and to focus the business on a target customer. • Travel for pleasure is based on individual interests.

  14. Computer Lab Tuesday & WednesdayQuiz Friday • Computer lab—work on TV assignment • Reread Chapter 1 in your book. • Focus on the definitions of: • Sports Marketing • Entertainment Marketing • Recreation Marketing • What is the difference between a participant and a spectator?

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