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2009 MEDIA KIT

The World's Largest Provider of Private Air Terminal Signage. 2009 MEDIA KIT. OVERVIEW. CUT THROUGH THE CLUTTER, REACH THE SUPER RICH

damian-clements
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2009 MEDIA KIT

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  1. The World's Largest Provider of Private Air Terminal Signage 2009 MEDIA KIT

  2. OVERVIEW CUT THROUGH THE CLUTTER, REACH THE SUPER RICH In today’s overcrowded media world with consumers always on the move, luxury brands are finding it more difficult than ever to truly target an elite affluent audience. Today, Luxus Networks offers a solution: Reach the Super Rich in their own world: the world of private jet travel. Private air travel ranks among the top growth industries in the world today. Passenger numbers have more than tripled in the past 10 years, and the FAA predicts that private jet travel will increase 300% in the next 10 years. Today, high net worth individuals - executives, entrepreneurs, celebrities, athletes, diplomats, etc. – continue to fly private for both business and pleasure. They have become accustomed to an elite flying experience in place of the stress and aggravation which are now associated with commercial air travel. As private jet travel continues to maintain its presence, the Luxus Network is at the forefront of marketing products and services to the ultra-high net worth consumer. The Luxus Network boasts the world’s largest inventory of static advertising space in private jet terminals (FBO’s) in North America. STAND OUT, STAND ALONE and LEAVE YOUR COMPETITION BEHIND Luxus has partnered with FBO’s in top markets to create billboard displays in the form of oversized backlit Duratrans placed in key locations, providing maximum exposure to private jet travelers as they enter the FBO before boarding their jet. This high visibility marketing means your advertisement cannot be missed – it is a 100% guarantee your brand will reach these top spenders. To complement the billboard signage, Luxus also offers interior and exterior banners, building wraps, wall murals, car placements, tarmac paintings, and other site-specific opportunities. Additional promotions such as catalog placement or product displays in terminal lounges, combined with a static program, allow advertisers to have a tremendous impact on this hard-to-reach high net worth audience. The Luxus Network is currently found in over 100 locations, covering the cities throughout the US with significant private jet movements. This broad yet focused coverage allows brands to “super-target” the super rich on a regional basis, in order to promote store openings in key markets, launch new products in a specific city, and benefit from the jet traffic surrounding VIP events.

  3. LUXUS AUDIENCE LUXUS AUDIENCE: C-Level Executives Entrepreneurs Business Owners Fortune 500 Senior Management Diplomats Politicians Celebrities Professional Athletes Their Families and Friends SPENDING POWER: (Avg. spent in past 12 months) Fine Art: $1,746,000 Home / Electronics: $ 542,000 Yacht Rentals: $ 404,000 Jewelry: $ 248,000 Luxury Cars: $ 226,000 Events at Hotels / Resorts: $ 224,000 Hotels / Resorts for Leisure: $ 157,000 Watches: $ 147,000 Fashion / Accessories: $ 117,000 Spas: $ 107,000 Wine / Spirits: $ 29,000 Source: Prince & Associates, 2006, 2007 DEMOGRAPHICS: Median Age: 41 Male / Female: 60 / 40 Median Household Income: $2.28 Million Average Household Income: $5.3 Million Own 2+ Residences: 82% Own 3+ Residences: 36% Median Value of Residence: $2.1 Million Own Luxury Automobiles: 91%

  4. MARKET COVERAGE The Luxus Network offers a combination of Static and Digital opportunities in 100 locations in the following markets: OHIO Cincinnati Cleveland Columbus OKLAHOMA Oklahoma City Tulsa OREGON Medford PENNSYLVANIA Philadelphia Pittsburgh SOUTH CAROLINA Charleston John’s Island TENNESSEE Nashville TEXAS Austin Corpus Christi Dallas El Paso Fort Worth Houston San Antonio UTAH Provo Salt Lake City VERMONT Burlington VIRGINIA Richmond Newport News WISCONSIN Waukesha WYOMING Casper CANADA Toronto Vancouver PUERTO RICO San Juan ALABAMA Birmingham ALASKA Anchorage ARIZONA Phoenix Tucson ARKANSAS Fayetteville CALIFORNIA Bakersfield Burbank Fresno Hayward/San Francisco L.A./Hawthorne Long Beach Orange County Palm Springs Sacramento San Jose Santa Barbara Santa Monica Stockton Victorville COLORADO Aspen Rifle CONNETICUT Bridgeport Hartford DELAWARE Wilmington FLORIDA Boca Raton Daytona Beach Ft. Lauderdale Jacksonville Kissimmee Orlando Panama City St. Augustine St. Petersburg Stuart West Palm Beach GEORGIA Atlanta Savannah IDAHO Sun Valley ILLINOIS Chicago INDIANA Fort Wayne South Bend KANSAS Topeka KENTUCKY Louisville LOUISIANA New Orleans MICHIGAN Pontiac MISSISSIPPI Gulfport/Biloxi Jackson MISSOURI St. Louis/Cahokia NEVADA Las Vegas Reno NEW JERSEY Teterboro NEW MEXICO Albuquerque Farmington NEW YORK Albany Binghamton E 34th St.Heliport Elmira Farmingdale Islip La Guardia Stewart Westhampton White Plains N. CAROLINA Asheville

  5. LUXUS BILLBOARDS • CONCEPT: • High-quality backlit displays in various sizes are placed in high-traffic locations inside the private jet terminal to ensure you capture the attention of the private jet traveler. Each placement is in a “must see” position, and limited advertising creates exclusivity and impact. • TIMING: • Static Displays are sold on a monthly basis. • CREATIVE: • Interior Backlit Duratrans • (most common size: 40” x 60”, vertical and horizontal) • ADDITIONAL OPTIONS: • Interior Banner Displays • Tarmac Shuttle Signage • Interior Oversized Cling Wraps • Exterior Oversized Wallscapes • Heliport Tarmacs • Each FBO location has its own set of static opportunities. Please refer to separate sheet for details.

  6. ADDITIONAL OPPORTUNITIES • In addition to static signage and digital network opportunities, Luxus Network Advertisers may • choose to create a unique partnership that reinforces the marketing message of a particular brand to private jet travelers. • Opportunities include: • Distribution of catalogs / look books in FBO • passenger lounges • Product displays on mannequins or in vitrines • Informal modeling of fashion and accessories • during heavy traffic periods • Beverage pouring and sampling opportunities • Furniture displays in passenger lounges • Demonstrations of electronic / stereo / home • theater systems • Automotive displays / shuttles to and from jets • and FBOs

  7. ADVERTISE AT EVENTS As many high profile events involve a high volume of private jet traffic, special advertising opportunities will be available to luxury advertisers. A sample of events includes: SPORTS The Super Bowl Tampa, FL (February 2009) The World Series TBD (October 2009) The NBA Championship TBD (June 2009) The NBA All Star Game Phoenix, AZ (February, 2009) NCAA Bowl Games TBD (Dec 2008-Jan 2009) NCAA Basketball Final 4 San Antonio, TX (April 2009) US Open – Tennis New York, (August-Sept 2009) The PGA Championship Oakland Hills, MI (August, 2009) The Ryder Cup Louisville, KY (September, 2009) The Concours d’Elegance Monterey, CA (August, 2009) Kentucky Derby Louisville, KY (May, 2009) Belmont Stakes Elmont, NY (June, 2009) ENTERTAINMENT The Academy Awards Hollywood, CA (February, 2009) The Emmy Awards Hollywood, CA (September, 2009) The Golden Globes Hollywood, CA (January, 2009) The Grammy Awards Hollywood, CA (February, 2009) Sundance Film Festival Park City, UT (January, 2009) Palm Beach Boat Show Palm Beach, FL (March, 2009) Fort Lauderdale Boat Show Fort Lauderdale, FL (October, 2009)

  8. CONTACT US LUXUS NETWORKS 801 Second Avenue New York, NY 10017 Phone: 212.986.5100 Fax:  212.687-8994 www.luxusdn.com For Sales Information, Please contact Kimaada LeGendre at 646.658.7559 Email: sales@luxusdn.com

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