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Top Competitors. Sloan Valve Company. Top competitor Offers a variety of products Cradle-to-Cradle Certification 90% recycled, 100% recyclable 1 st company to purchase Renewable Energy Credits. Top Competitors. ZeroFlush. Costs more Only sells waterfree urinals
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Top Competitors Sloan Valve Company • Top competitor • Offers a variety of products • Cradle-to-Cradle Certification • 90% recycled, 100% recyclable • 1st company to purchase Renewable Energy Credits
Top Competitors ZeroFlush • Costs more • Only sells waterfree urinals • Good for double the usage • Do not require special, expensive cleaner
Top Competitors Uridan Urinals • Only a supplier of waterfree urinals • Same price • Recyclable • Market to 32 countries
Top Competitors Waterless Urinals • Same price as Falcon • Requires sealant to be added more often • Overall cost greater • Not environmentally friendly or biodegradable
Some Facts About New Homeowners • Spend more money in 1st 6 months than a regular household in 5 years • Average is is 38(m) and 37(f) • Households use 350 gallons of water a day • 5.4 billions of gallons of water could be conserved daily
Typical Customer • Late 30s, early 40s • One spouse, at least one child • New homeowners with a mortgage • Looking for cost-effective and low up-keep • Interested in environmental friendliness and low water consumption • Annual income: $60,000