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The art of the video marketing

The art of the video marketing. Lesson 3. Assignment 1. Due 12 December 2011

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The art of the video marketing

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  1. The art of the video marketing Lesson 3

  2. Assignment 1 Due 12 December 2011 • You will research and write a report on using different digital video technologies in interactive media. Draw up on types of interactive media, the audience and it’s reception of the product, use key examples to help you define your report and your research. • Evidence: Your report Research

  3. Most visited sites • Google • Facebook • YouTube • Yahoo • Baidu 6. Wikipedia 7. Blogger 8. Windows Live 9. Twitter 10. QQ.com Alexa.com (September 2011)

  4. YouTube 2007 – 8 hours of footage uploaded a minute 2008 – 13 hours of footage uploaded a minute 2009 – 24 hours of footage uploaded a minute 2010 – 35 hours of footage uploaded a minute 2011 – 48 hours of footage uploaded a minute What does this say about YouTube?

  5. Types of content • Super Premium – Hollywood and other studios • Premium – professionally produced content • Prosumer – YouTube celebrities • Random Individuals – User-Generated content • Illegally uploaded – Pirated

  6. The problems • Why do you watch videos on YouTube? • Trackable source of views typically come from related video views and YouTube search • The future of the web is videos then YouTube will drive it • YouTube favours videos with high views and subscription: YouTube suggestions by users themselves

  7. The problems • Videos needs to be engaging • Marketers -> YouTube audience = disconnected • Lack of research • Information overload can put viewers off (video time limit increased) • Innovations • Budget • Marketers not taken seriously as department: finance and IT are.

  8. The key to success • Appropriate style • Take advantage of keywords • Promotional tool provided by YouTube • Grow community • Topics

  9. YouTube Vs TV AdvertsWhy YouTube is better? YouTube • Mobile • Free • Searched • Variety of content • Easier to find • Internet – Good research • YouTube less restrictive (Viral ads, mature content) • Links can be sent around on social networking • Anyone can advertise • TV Adverts • Watch at home • Costly • Often ads are screened to an empty room • Similar content at one time • When will you see the advert again • Watershed • Stays on TV

  10. Viral Adverts Recap

  11. http://www.youtube.com/watch?feature=player_embedded&v=8AUE0UANshQhttp://www.youtube.com/watch?feature=player_embedded&v=0v2xnl6LwJEhttp://www.youtube.com/watch?feature=player_embedded&v=8AUE0UANshQhttp://www.youtube.com/watch?feature=player_embedded&v=0v2xnl6LwJE http://www.youtube.com/watch?v=ApOWWb7Mqdo&feature=player_embedded

  12. Hoax Adverts A subtle use of viral advertising; These adverts can cause a backlash effect on audience, so be sure you don’t anger your audience.

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