Facial Makeup

1. Facial Makeup Cosmetology: Milady’s Standard Cosmetology ©2007 Thomson Delmar Learning. All Rights Reserved

2. “Always look at what you have left. Never look at what you have lost” Robert Shuller

3. Objectives • Describe the different types of cosmetics and their uses • Demonstrate an understanding of cosmetic color theory • Demonstrate a basic makeup procedure for any occasion

4. Objectives • Identify different facial types and demonstrate procedures for basic corrective makeup • Demonstrate the application and removal of artificial lashes • List safety measures to be followed during makeup application

5. Enhancing Natural Beauty

6. Cosmetics

7. Foundation Chemistry • Liquid • Cream • Mineral powder

8. Foundation Selection and Use • Match to skin tone • Blend with disposable makeup sponge • Avoid lines of demarcation • Mineral powder is applied with fluffy brush

9. Concealers • Use to cover blemishes and discolorations • Match color to skin • Apply with sponge or disposable cotton swab • Use sparingly and soften edges

10. Face Powder • Adds matte finish, absorbs oil, and “sets” foundation • Mixture of talc or cornstarch and pigment • Uses binders like zinc stearate • Applied with large powder brush

11. Cheek Color • Called blush or rouge • Comes in powder, gel, or cream • Used to add natural glow and color

12. Lip Color • Lipstick or gloss • Formulas of oils, waxes, and dyes • Lip liner • Used to outline lips; keeps lip color from feathering; coordinate with lip color

13. Eye Shadows • Make eyes brighter and more expressive • Forms • Colors • Highlight color • Base color • Contour color

14. Eyeliners • Used to outline and emphasize the eye • Consist of wax or hardened oil base with color additives • Apply with short strokes and gentle pressure

15. Eyebrow Color • Used to add color and contour brows • Chemistry similar to eyeliner pencils • Avoid harsh contrasts with haircolor

16. Mascara • Used to darken and thicken lashes • Chemistry • Pigments • Application

17. Other Cosmetics • Eye makeup removers • Grease paint • Cake (pancake) makeup

18. Powder brush Blush brush Concealer brush Lip brush Eye shadow brushes Eyeliner brush Makeup Brushes

19. Makeup Brushes • Angle brush • Lash and brow brush

20. Tweezers Eyelash curler Sponges Powder or cotton puffs Mascara wands Spatulas Disposable lip brushes Sponge-tipped shadow applicators Cotton pads or puffs Pencil sharpener Makeup Tools

21. Color Theory • Primary colors • Secondary colors • Tertiary colors • Complementary colors

22. Warm and Cool Colors • Warm • Cool

23. Determining Skin Color

24. Selecting Makeup Colors • Light skin color • Medium skin color • Dark skin color

25. Color Selection Steps • Determine skin level • Determine skin undertone • Determine eye color • Determine complementary colors • Determine hair color • Choose eye makeup colors • Coordinate cheek and lip colors • Apply makeup

26. Complementary Colors for Eyes • Neutrals: safest • Blue eyes • Gold, peach, copper, mauve, plum, taupe, camel

27. Complementary Colors for Eyes • Green eyes • Brown-based reds, red-orange, red-violet, violet, coppers, rusts, pinks, plums, mauve, and purples

28. Complementary Colors for Eyes • Brown eyes • Can wear any color: greens, blues, grays, silvers

29. Complementary Colors for Eyes • Cheek and lip color • Coordinate in same color family as eye makeup • Hair color and eye color • Hair color impacts the complementary colors chosen

30. Complementary Colors for Eyes

31. Client Consultation • Consultation area • Lighting • Gather information • Sell retail

32. Cleansers, astringent, toner, moisturizer Bases, concealers, face powders, cheek colors, lip colors, lip liners, eye shadows, eyeliner pencils, mascara Makeup Application Supplies

33. Towels, draping sheets, makeup cape, headband or hair clips, eyelash curler, assorted makeup brushes, small makeup palette Disposable applicators, sponges, tissues, sharpener, cotton, spatulas Makeup Application Supplies

34. Makeup Application Preparation • Perform client consultation • Wash hands • Drape client • Apply cleanser

35. Makeup Application Preparation • Remove cleanser • Apply astringent lotion or toner • Apply moisturizer • Groom eyebrows

36. Makeup Application Procedure • Apply foundation

37. Makeup Application Procedure • Apply concealer

38. Makeup Application Procedure • Apply powder

39. Makeup Application Procedure • Apply eye color • Apply eyeliner • Apply eyebrow color

40. Makeup Application Procedure • Apply mascara

41. Makeup Application Procedure • Apply cheek color

42. Makeup Application Procedure • Apply lip color

43. Cleanup and Sanitation • Discard disposable items • Disinfect implements • Clean and sanitize brushes • Place towels and linens • Sanitize work station • Wash hands

44. Striking Contour Eyes • Base color from lashes to brow • Medium tone on lid • Medium to deep tone in crease and blend • Highlight shadow under brow bone • Eyeliner from outside corner tapering in • Shadow over eyeliner • Apply mascara

45. Striking Contour Eyes

46. Dramatic Smoky Eyes • Encircle with gray, brown, or black liner • Smudge eyeliner • Dark shadow from upper lash to crease • Repeat on lower lash line • Highlight color to upper brow area • Apply mascara • Add individual or band lashes

47. Dramatic Smoky Eyes

48. Special Occasion–Cheeks • Add definition under cheekbones • Use shimmer or glitter for highlight

49. Special Occasion–Lips • Line lips and fill with lip pencil and blot • Add lip color • Apply gloss to center of lips

50. Corrective Makeup • Emphasizes good features • Minimizes imperfections • Highlighting is used to emphasize • Shadowing minimizes features