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Explore the importance of asking the right questions in business strategy to translate into effective IT actions. Dive into assessing IT spending, measuring the impact of IT investments, and understanding the consequences of resource alignment. Discover how firms can optimize budgets and profitability, while emphasizing the critical role of IT investments. Learn key insights to measure the value and impact of IT in your organization.
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From Business Strategy to IT Action Chapter 2 Ask The Right Questions
Management by “I don’t know” • how much is being spent on IT / IS? • how do you measure the dollar impact of IT? • are non-dollar impacts worthwhile? • unless these questions can be answered consistently from CEO to analyst then" I don’t know” wins
are IT / IS projects in your firm treated as entitlements? • what organizational consequences can you expect as “alignment” of resources occur (remember the speed of alignment is dependent upon the speed of hardware technology changes and information systems technology changes)?
the text at this point assumes that you can ask the right questions and understand the answers – most firms never make it far along the continuum
Affordability • IT / IS is approaching 50% of firms’ budgets • the authors use Carr (“IT Doesn’t Matter) as the basis for ‘spend less and make more profit’ • the authors point to Strassman works as showing investment in IT / IS as not being correlated to profits
while the authors say they believe IT / IS is critical, not measurement methodology is yet given in the text • How would you measure IT / IS investments?