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Innocité Conference in Bruxelles - March 3rd 2011 Elena Franco

The Policy for Retail Districts in Lombardy Region and the Innocité Project: observation and decision-making aid tools. Innocité Conference in Bruxelles - March 3rd 2011 Elena Franco Scientific Committee Retail Districts Regional Laboratory Lombardy Region .

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Innocité Conference in Bruxelles - March 3rd 2011 Elena Franco

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  1. The Policy for Retail Districts in Lombardy Region and the Innocité Project: observation and decision-making aid tools Innocité Conference in Bruxelles - March 3rd 2011 Elena Franco Scientific Committee Retail Districts Regional Laboratory Lombardy Region www.innocite.eu

  2. This is not a presentation. www.innocite.eu

  3. This is a story….. Transnational kick off meeting in DarfoBoarioTerme with Garmish-Partenkirchen delegation www.innocite.eu

  4. … a story of people ….. Transnational kick off meeting Voghera with Neuvillesur Saone delegation www.innocite.eu

  5. … a story of work ….. Transnational workshop in Koper www.innocite.eu

  6. … and comparison….. Meeting Voghera-Neuvillesur Saone www.innocite.eu

  7. … to built an Innocité network ….. Transnational workshop in Garmish-Partenkinchen www.innocite.eu

  8. … linked to a new community of Retail Districts in Lombardy Region ….. Retail Districts Educational Tour 2009 Lyon and Neuville s/Saone

  9. Innocité Project and the Lombardy policy for Retail Districts • A parallel story that begins in 2007 • Lombard Retail Districts benefit of the Innocité work and the work done for case studies became an inspirational model for regional policies • The experience of districts and regional policy of Lombardy Region become a model for other Innocité partners • Added value = network www.innocite.eu

  10. Facts and figures History Start 01.06.2007 Criteria definition: 24thJuly 2008 Publication : 7th August 2008 Results: 7th May 2009 1st Call for Proposal Criteria definition: 6thMay 2009 Publication : 25th May 2009 Results: 14th October 2009 2nd Call for Proposal Innocité Criteria definition: 28thOctober 2009 Publication : 25th November 2009 Results: 10th May 2010 3rd Call for Proposal End 30.06.2011 Criteria definition: 16thDecember 2010 Publication : 28thfebruary 2011 Results: May 2011 4th Call for Proposal OPEN www.innocite.eu

  11. Innocitéworkthemesthat have influencedLombardyRegional Policy • Governance: Public-PrivatePartnership and TCM • StrategicInnocitéapproach • Key Performance Indicators and monitoring Toolkit • Aggregations of municipalities (PlusRegion vs DID) www.innocite.eu

  12. Whatis a Commercial District? Public Private Partnership • Associations of traditional shopkeepers(obligatory sharing)‏ • Chambers of Commerce • Other Local Authorities and Agencies • Modern retailers and Shopping centres • Other sectors’ operators and no profit actors • Private sector (i.e. banks) www.innocite.eu

  13. 146 Commercial Districts 12 Province Main Towns 26 Single Municipalities (> 25.000 inhabitants) 108 Aggregations of Municipalities (totaling up 470 Municipalities) a total amount of 525 Municipalities www.innocite.eu

  14. The threeCallsforProposal - Results • 525 admittedmunicipalitiestotalling: • about 5,2 million residents • more than 80.000 tradeactivities • (small, medium and large surface) • about 9 million m2 total sales area A new call in now open www.innocite.eu

  15. Facts and figures Financialleverage TOTAL AMOUNT of INVESTMENTS in the threecallsforproposal € 188,19 Millions MillionEuro New call for proposal: regional contribution 14.200.000,00 Euros www.innocite.eu

  16. LAB DUC - The Regional Laboratory:an accompanying instrument technicalsegretariat + societies and institututions of regional system + Scientificcommittee organisation

  17. The LAB DUC:3 lines of strategic intervention • Diagnosys and Performance analisys • Support of districts development • Modeling and scientificreflection • Tools: • Website and periodical information • Periodical Workshops and conferences • Educational Tours • Reports and documents • STER’s Support www.innocite.eu

  18. TCM Toolkit and KPI Innocitéwork - WP 4 and pilote sites = DarfoBoario Terme and Voghera Test of TCM toolkit 2008-2009 Regional Key Performance Indicators Guidelines Jan 2010 First Application - Report July 2010 Version 2 of Regional Key Performance Indicators Guidelines and new call for project (co-founding of TCM toolkitactivities) Feb 2011 www.innocite.eu

  19. First regionalgathering - july 201072 retail districts three out of four districts have set up a observation and decision-making aid tool www.innocite.eu

  20. First regionalgathering - july 2010 through analysis of early results have set new thematic working groups www.innocite.eu

  21. New call for proposal and new topics • Districts Evolution = co-financing for studies • Key performance indicators: new guidelines, 2 levels of KPI, working groups, possibility of co-financing for works of KPI set and for work on pedestianflows (sensors, emplyement of stewards) • Retail Districts like « investmentproducts » = participation of national/international fairs, retail manager, incoming tours for investors • Training for local actors www.innocite.eu

  22. Lab Duc Conference at EIRE 2010 www.innocite.eu

  23. Lombardy Region Stand at EIRE 2010 www.innocite.eu

  24. Presentation of the Innocité project during a meeting of LabDuc in september 2010 www.innocite.eu

  25. The Lab Duc community… a success story www.innocite.eu

  26. Thankyou for your attention! Contacts: Paolo Tadini: paolo_tadini@regione.lombardia.it Elena Franco: elena.franco@tcmitalia.eu www.innocite.eu

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