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Everyday Use

Everyday Use. Summary of Chapter 1. Everyday Use Chapter 1 Summary. Consider the following scene: Late night on Route 66, somewhere in Arizona. Nick checks the speedometer, slows. He looks over at Kate quickly, then focuses on the road. He clears his throat.

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Everyday Use

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  1. Everyday Use Summary of Chapter 1

  2. Everyday UseChapter 1 Summary Consider the following scene: Late night on Route 66, somewhere in Arizona. Nick checks the speedometer, slows. He looks over at Kate quickly, then focuses on the road. He clears his throat. Kate stares out her window. The corner of her mouth twitches.

  3. Everyday UseChapter 1 Summary Nick: So, do you think there are many cops on the road? Kate: This time of night? Nick (speeding up): Well… guess not. Kate reaches for the radio buttons. He reaches at the same time. Their fingers touch. Nick and Kate (at once): Sorry.

  4. Everyday UseChapter 1 Summary Nick: I mean… for the radio. Kate: Me too. Kate looks out the window again. She begins to hum with the radio. Nick looks over at her again, longer this time. He begins to hum too. She turns to him now. He slows the car. Nick: So, do you still want to go to the Grand Canyon?

  5. Everyday UseChapter 1 Summary In the preceding scene from a film, what is being said (perhaps without actually being said)? How do the possible contexts affect the meaning of what is said?

  6. Everyday UseChapter 1 Summary Rhetoric: the art humans use to process sent and received messages. Rhetorical choices: choices made to achieve a desired meaning.

  7. Everyday UseChapter 1 Summary Rescuing Rhetoric from its bad reputation. Common misunderstanding of rhetoric is that a text lacks sincerity, and is full of coercion and manipulation. “Full of rhetoric”: the person has nothing to say; is misleading and unclear; what they say is a roadblock to real progress.

  8. Everyday UseChapter 1 Summary Rescuing Rhetoric from its bad reputation. Rhetor: speaker/writer persuading others because they have something valuable to say. “a good person speaking well” Rhetoric: the art of analyzing language choices made in a given situation so that the text becomes meaningful Specific features of a text that give it meaning Activity on page 4; questions on page 7

  9. Everyday UseChapter 1 Summary The Rhetorical Triangle: Speaker Audience Subject

  10. Everyday UseChapter 1 Summary The Rhetorical Triangle: Three basic keys 1. Understanding Persona 2. Understanding Appeals to Audience 3. Understanding Subject Three other keys: 1. Understanding Context 2. Understanding Intention 3. Understanding Genre

  11. Everyday UseChapter 1 Summary Understanding Persona Speak/Write so that the audience perceives a character (one that is educated, trustworthy, etc.) Make inferences about others, analyze others’ appeals, invite audience interaction and involvement

  12. Everyday UseChapter 1 Summary Understanding Persona Persona: creation of voice, word choices, etc. Voice: textual features that convey persona read SI article on pages 8-9 Tone: speaker’s attitude toward a subject Diction: word choice Logic: art of reasoning Irony: opposite meaning of what is said

  13. Everyday UseChapter 1 Summary Understanding Persona Persona is often genuine, but occasionally comical for effect Writers use voice to affect readers’ understanding and beliefs The mask of persona doesn’t hide you from the reader, it meets them head on and interacts purposely and effectively

  14. Everyday UseChapter 1 Summary Understanding Appeals to the Audience Audience must respond to the text Writer must understand how a text appeals to the audience: Locate “available means of persuasion” Understand needs, knowledge, experience of the reader Research and develop topics Goal is to persuade audience to a course of action based upon a common search for truth

  15. Everyday UseChapter 1 Summary Understanding Appeals to the Audience Logos: evidence (facts) to support an idea Ethos: credibility of speaker and sources Pathos: appeals to emotion These are not used separately or exclusively “Things that are true and just tend to prevail over their opposite”

  16. Everyday UseChapter 1 Summary Understanding Subject Treat the subject fairly, fully, and effectively Consider what to include, why to include it, the audience, and what kind of text ought to be used.

  17. Everyday UseChapter 1 Summary Understanding Subject Essentials: Subject must be “open” Capitalize on what the audience knows, make them curious, then satisfy their curiosity Claim + support Generate ample support Thesis Statement: main point of an argument

  18. Everyday UseChapter 1 Summary Modifying the Rhetorical Triangle: Rhetoric in Context Speaker Context genre intention Audience Subject

  19. Everyday UseChapter 1 Summary Rhetoric in Context Context: time, place, people, events, motives, that influence a work Intention: rhetorical transactions designed to achieve a purpose Genre: style or type of writing selected to achieve a purpose

  20. Everyday UseChapter 1 Summary Understanding Context No text is an island immediate situation historical background persona audience Current events lose their currency quickly Use cultural context Make it relevant to the audience – local appeal

  21. Everyday UseChapter 1 Summary Understanding Intention A call to action An attempt to change an opinion Write about what interests you

  22. Everyday UseChapter 1 Summary Understanding Genre Use of a particular type of text Genre needs to match context and purpose

  23. Everyday UseChapter 1 Summary Rhetoric in Life Understand how and why messages affect us Helps raise social consciousness and contribution Rhetoric is a two-way street of expectations

  24. Everyday UseChapter 1 Summary Rhetoric and Conscientious Consumption We are inundated with messages How do we know to whom to listen or what to do? How does a good reader evaluate the claims? How does each message attempt to persuade its audience? What does each message attempt to persuade the audience to do? View images on pages 27-28

  25. Everyday UseChapter 1 Summary Review of Chapter 1 Rhetoric is not for the elite. It is an accessible set of techniques and practices available to all. Rhetoric is the specific features of a text that catch the audience’s attention and show the author’s purpose.

  26. Everyday UseChapter 1 Summary Review of Chapter 1 Six elements of the Rhetorical Triangle: Writer / Speaker Audience Subject Context Purpose Genre

  27. Everyday UseChapter 1 Summary Review of Chapter 1 Questions: What persona is the author projecting? Who is the intended audience? What is the speaker-audience relationship? What is the central idea? How is the text developed? How is the text organized? What is the context? How does the context influence the text?

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