Video Marketing Maturity Model
Our Video Marketing Maturity Model is designed to help organizations improve their video marketing capabilities by providing a defined road-map. The model provides 4 stages of organizational maturity, which are:
- Undefined
- Progressive
- Mature
- World-Class
Additionally, it evaluates 8 components of Video Marketing, as follows:
- Orientation
- Leadership
- Budget & Staff
- Development Focus
- Content Management
- Customer Engagement
- Monetization
- Metrics
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