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R W Consulting Group

Nike Plus. StrengthsOne of a kindWell-establishedNike and Ipod Currently no existing competitionLarge percent of runners in America. WeaknessesHeart Rate MonitorRechargeable BatteryAuto Power SongArm BandSeparate Products. Nike Plus. OpportunitiesImprove FunctionalityUser friendlyGrowth Opportunities.

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R W Consulting Group

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    1. R & W Consulting Group

    3. Nike Plus Opportunities Improve Functionality User friendly Growth Opportunities Threats New competition entering the market Joint Venture fails

    4. Target Market Older teenagers to young adults 16 to 35 years old Most active age group Technology savy More likely to have an Ipod Most of the time are health conscience

    5. Nike Plus Demographics Younger adults Psychographic Lifestyles Geographic 5 major running cities Behavioristic Brand Loyalty Benefit expectation

    6. Nike Plus Product Accessories sold seperately or as a package Price Insert and Attachment Increase to $45.00 Armband Decrease to $20.00 Place Distribution Channels Sporting Good Stores Speciality Stores Online

    7. Nike Plus Promotion Magazines Specality TV ads Specility Channels Online Websites Banners Marathons Promotional Tents

    8. Nike Plus

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