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Prospectus

Prospectus. STUDENT COMPANY Travel agency. What is STUDENT COMPANY?. The „Student company“ is a company of students from Business Academy who decided to set up a business to use their experience from economy, marketing and tourism. We like to travel. 1. The IDEA.

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Prospectus

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  1. Prospectus STUDENT COMPANY Travel agency

  2. What is STUDENT COMPANY? • The „Student company“ is a company of students from Business Academy who decided to set up a business to use their experience from economy, marketing and tourism.

  3. We like to travel

  4. 1. The IDEA • We wanted to use practical application of our economic knowledge from management and marketing • The students came with the idea to do trips, because they wanted to visit new places, which were interesting for young people • Our Travel agency want to focus on cheaper travelling for students

  5. 2. Market researcha) Questionnaire and graphs • Before realization of ideas we had to do some surveys in our school • The results showed us students’ interest about our offer and prices, that students are ready to pay.

  6. Graphs from our first survey

  7. 213 students participated in this survey.

  8. b) Competition, suppliers and partners • There is a big competition in tourism industry, but our advantage is in low prices. • We do it for our friends • We look for new sponsors and grants, that would help us with our activities

  9. c) Strength and weakness Strenths: • Close contact with clients – young people, we know them very well (we are one of them) • Enthusiasm • Motivated to learn Weakness: • Small knowledge in business

  10. d) Business strategy • We offer special products, which are unusual for our clients • We want to built strong loyalty of our clients to our products

  11. e) Marketing mix • Product – Our main ambition is cognition attractive places – Prague, Vienna and other cities and nature wonders. • Price – covers only costs. • Promotion – brochures, school radio, website and personal sale • Place – school building

  12. 3. Law frame • Our company is a non-profit organisation – it is a High School Club. • We are members of Association of High School Clubs of the Czech Republic • The purpose of our Club is to fill young people’s spare time, e.g. by making trips.

  13. b) Conditions for starting regular “profit” business • Trade Licence is necessary. • Special condition is education and experience in the field.

  14. 4. Property, what we need • PC with Printer • Telephone • Notice boards • Office supplies

  15. 5. Employees • All members of the Club (Student Company) are volunteers. • Everyone does this work in his spare time without any salary.

  16. 6. Expenses SC • PC, printer and office furniture – provided by our school. • Others expenses: • Phone bills and Internet bills • Ink • Papers and office supplies • Copying are covered from grants and donations from EU. • As a non-profit organization we use all revenues to cover costs.

  17. 7. Financing of activities • Own revenues • Grants EU • Grants from Association of High School Clubs of the Czech Republic • Grants to support young people’s free time activities • Private sponsors

  18. 8. Example of trip calculation • The one-day trip to Vienna: Costs: • 2 Buses Olomouc – Vienna – Olomouc: 800 € • Tour Guides: volunteers, 0 € Revenues: • Seats sold: 72 • Price per person: 13 € Net profit: 136 €

  19. 9. Valuation • In future we want to extend • To our offer we want to add learning trips, adrenalin sport trips and sight seeing tours • We believe that we can continue in our activity.

  20. We hope that you like our idea. Is it something you would like to do at your school in our city? GOOD LUCK IN YOUR STUDENT LIFE – members from the STUDENT COMPANY

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