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Corporate Web Development

Corporate Web Development. Will Warden Erin Honeycutt Telesha Thompson. G o o g l e. What to expect from the search giant in 2013. Search Engine Optimization. The Internet hosts over 600 million websites and the ability for users to find your website can impact your overall business

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Corporate Web Development

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  1. Corporate Web Development Will Warden Erin Honeycutt Telesha Thompson

  2. Google What to expect from the search giant in 2013

  3. Search Engine Optimization • The Internet hosts over 600 million websites and the ability for users to find your website can impact your overall business • New Google updates meant to keep spam out of search results will also make linking more difficult • The shift towards mobile computing will also impact SEO

  4. Social Media • Google+ is a very well designed social media site but still underperforms when compared to Facebook or Twitter • Businesses utilize Google+ the most, likely because having a Google+ profile will help them to the top of search results • Google+ has some fun features such as live video chat that can go mobile as well

  5. Natural Human-Computer Interfaces • This is a movement away from the mouse and keyboard and towards more natural methods of interaction • Natural HCI include touch, voice, gestures, and eye movements • Google Voice allows you to speak to your phone and for it to respond to your verbal requests

  6. Mobile Computing • Mobile computing is expected to account for half of all web traffic by 2014 • Google has kept up with this trend and is active on Android phones as the search engine of choice • The phrase “Google It!” has become part of our everyday vocabulary • Google has revealed the next mobile platform…

  7. Google Glass This invention combines mobility with the most natural HCI yet! Turn it on with a nod, take a picture with a wink… Watch a quick demonstration of Google Glass at Glass How to : Getting Started - Google Glass Official hands on demo - YouTube

  8. Adobe: The Indifferent & The Bad TeLesha Thompson

  9. Who is Adobe? • Adobe is the global leader in digital imaging software. • Stationed in California, Adobe has various types of application software.

  10. Well-Known Products • Photoshop • Flash Player • Shockwave • Illustrator • Dreamweaver (The Web side)

  11. Apple vs Adobe • Apple and Adobe had a falling-out in 2010 concerning Adobe’s Flash Player on Apple’s mobile devices. • Apple’s official statement is located on the Apple site, where Steve Jobs kindly said that Flash is “unnecessary”

  12. Downsides • Price • Application bugs • Possible security issues • Difficulty for experienced users to use “simplified” upgrades

  13. Plus side • Professional digital images • Creating a larger market for open source products • Free products such as Flash Player and Shockwave which allow applications and videos to run

  14. Corporate Control on Web Development Microsoft needs to back off

  15. Web Development Language: ASP.Net • Web Development Tool: Visual Studio • Web Development Platform: Windows Server • Database back-end: SQL Server

  16. Visual Studio • “Let me get that for you” approach. • Less expertise • Tightly-controlled framework • Expensive • IntelliSense • All leads to poor code, poor code analysis, and poor code maintenance.

  17. Windows Server • Condescending… • Lacking in customizability • Dumbed down for less expertise • Expensive • Forced upgrades • Lack of Portability • Recycled and poorly implemented ideas

  18. SUA – My Nerd Rant • SUA – Subsystem for Unix Administration • Microsoft’s “retrofit” around Unix Applications – Use KornShell • KornShell replaced by bash in the early 90s. ?

  19. SQL Server • Expensive • Forced Upgrades • To its credit, a fairly decent database • Compared to MySql, more powerful, but also more cumbersome. • Lacks portability • ONLY Windows Server

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