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Presentation Style Guidelines

Presentation Style Guidelines. UBS Design. Text. 1 blank line at top of text box. UBS Headline font must never be bolded, italicized or shadowed. 1 line before 1st & 2nd Level paragraphs. No extra lines before 3rd or higher level paragraphs. 1st Level Paragraph

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Presentation Style Guidelines

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  1. Presentation Style Guidelines UBS Design Not for Public Use

  2. Text 1 blank line at top of text box UBS Headline font must never be bolded, italicized or shadowed 1 line before 1st & 2nd Level paragraphs No extra lines before 3rd or higher level paragraphs • 1st Level Paragraph • 18pt regular textline spacing: 1 linebefore/after paragraph: 0pt • Second Level Bullet Text • Second Level Bullet Text • Third level Bullet 16 pt • Fourth Level Bullet • Fifth Level Bullet • Text or bullets can be made bold or colored for greater emphasis Not for Public Use

  3. Subtitles and Conclusions Slide Subtitle: 20 pt. Bold txtColor: Sky 1 blank line after slide subtitle Slide Conclusion: 20 pt. Bold txt • The slide subtitle can be a maximum of two lines long • The subtitle and conclusion can be used to introduce and sum up the information on the slide • Subtitle and conclusion can be a maximum of two lines long • Re-write a too-long subtitle, or change it to a bold bullet or paragraph • The conclusion should not stretch further than the end of the logo on the bottom left hand side of the slide • The conclusion can be maximum of two lines long, with the second line longer than the first Not for Public Use

  4. Allow 1 blank line at start of text box Text or bullets may be laid out in two columns. Certe enim plane turpis erat nimis et vae mihi erat qui habebam illum sed tamen. Quid erat delicta quis intellegit risus erat quasi titillato corde quod fallebamus eos qui haec a nobis fieri non putabant et vehementer. Allow 1 blank line at start of text box Text or bullets may be laid out in two columns Certe enim plane turpis erat nimis et vae mihi erat qui habebam illum sed tamen. Quid erat delicta quis intellegit risus erat quasi titillato corde quod fallebamus eos qui haec a nobis fieri non putabant et vehementer. Layout options—text in two columns Not for Public Use

  5. Few bullets on a page • The normal size for bullet text is 18pt • What do you do when there are only a few bullets on the page? • You can take the font size up to 24pt and space out the bullets Not for Public Use

  6. Heading • Heading • The default heading style is 18pt bold text • nostrum, donec requiescat in te da mihi, domine, scire • et intellegere, utrum sit prius invocare te an laudare te, et scire te • prius sit an invocare te. sed quis te invocat nesciens te aliud enim pro alio potest Not for Public Use

  7. Section 2 Section Divider • To make this section divider slide: • New slide • Go to Slide Design in the Task Pane (on the right) • At the top of the list —”Used in this Presentation,” find “Section Divider” (should be 1st or 2nd on the list — click the popup arrow to the right of it and select “Apply to Selected Slides” (Important: Do not select “Apply to All Slides” or “Apply to Master”) Not for Public Use

  8. Color Palette Black 0, 0, 0 Red 255, 0, 0 White 255, 255, 255 • Only colors from the color palette should be used in presentations Primary Brand Colors Secondary Colors Midnight 25,61,133 Sunburst 250,161,0 Emerald 0,125,53 Charcoal 100,100,100 Aubergine 84,58,135 Rust 236,100,0 Darker colors are preferred in onscreen presentations Ocean 0,72,194 Sunflower 255,213,57 Forest 0,213,129 Steel 150,150,150 Grape 111,75,183 Tangerine 255,127,23 Sky 55,131,255 Buttercup 255,230,110 Leaf 132,255,159 Silver 190,190,190 Heather 170,153,218 Peach 253,169,112 Ice 221,242,250 Lemon 255,245,173 Lime 219,254,188 Chrome 230,230,230 Lavender 215,205,235 Mango 255,220,199 Ice w/ Sky border Lemon w/ Sunburst border Lime w/ Emerald Border Chrome w/ Steel border Lavender w/ Grape border Mango w/Tangerine border Emerald Border only Steel border only Grape borderonly Tangerine border only Sunburst border only Sky border only Midnight/Sky Sunburst/Buttercup Emerald/Leaf Charcoal/Silver Aubergine/Heather Rust/Peach Ocean/Ice Sunflower/Lemon Forest/Lime Steel/Chrome Grape/ Lavender Rust/Peach The use of red Red is not to be used as a primary marketing color in presentations and may only be used if necessary to reflect negative financial information Not for Public Use

  9. Basic Charts Not for Public Use

  10. Tables Not for Public Use

  11. Process Chart Not for Public Use

  12. Boxes—organizational chart Citrus fruits Other fruits Bananas Pears Lemons Oranges Satsumas Mandarins Fruit Not for Public Use

  13. What Not to Do Headline Bold 3D Text Headline Italic Headline Shadow HEADLINE UPPERCASE Word Art Headline Red UBS Headline font must never be bolded, italicized, shadowed, uppercased or used in red Never use the key symbol alone. No Clip Art No Word Art Never add geometric shapes to the logo background. Never use shading Never combine the logo or a part of the logo with other elements, such as text No 3D charts No 3D graphic elements Not for Public Use

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