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October 24, 2014 Starfish/Motorola Confidental

Starfish Software, Inc. Bob Koche (Ko-chee) Director of Partner Programs bob.koche@starfish.com. Overview. October 24, 2014 Starfish/Motorola Confidental. Market Trends. CARRIER TRENDS. CONSUMER TRENDS. ENTERPRISE TRENDS. Market Trends. Consumer trends

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October 24, 2014 Starfish/Motorola Confidental

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  1. Starfish Software, Inc. Bob Koche (Ko-chee) Director of Partner Programs bob.koche@starfish.com Overview October 24, 2014Starfish/Motorola Confidental 1

  2. Market Trends CARRIER TRENDS CONSUMER TRENDS ENTERPRISE TRENDS 2

  3. Market Trends • Consumer trends • In 2001, nearly 400M handsets shipped worldwide • By 2010, there will be 700M to 1.3 billion 3G subscribers worldwide • Information Appliance shipments are expected to grow at a CAGR of > 80%, and reach 18.5M shipments by 2005 (exceeding consumer PC shipments of 17M in 2005) • Enterprise trends • By 2005, IS organizations will manage 3 or more devices per user • PDAs, pagers, car PCs, smart phones, set-top boxes, home PCs and Web stores • PDAs will have the application power of today’s notebook computers • Web-based data stores will become commonplace • By 2005, 40% of end user data will reside outside the enterprise • Potential to at least double TCO per device • Enterprise is going wireless • Smart handheld device users are expected to reach 60M in 2004 • Carrier trends • Carriers are in the process of rolling out 2.5G services; by 2005, carriers will have adopted 3G devices and infrastructure • Carriers are approaching enterprise Source: Gartner Group; IDC 3

  4. Starfish and SyncMLLeadership in an Emerging Market • Starfish is a founding member of the SyncML Initiative • An open industry standard for universal data synchronization • removes barriers for extended use of wireless and wireline devices • Wide industry acceptance • Device manufacturers, carriers, Internet services, and all major sync providers 4

  5. Starfish Overview • Founded in 1994 • Headquarters in Scotts Valley, California • Wholly-owned independent subsidiary of Motorola; acquired in 1998 • A forward-looking vision from the start 5

  6. Building on Success: A History of Accomplishment • 2002: Continue to lead SyncML; TrueSync & Simplify extend to 3G/WLAN; introduce Starfish DM platform • 2001: TrueSync first and leading platform for SyncML-based sync solutions; introduced Simplify Platform; extended to 2.5G/GPRS & Connectivity markets • 1995: Starfish delivers first Windows 95 desktop organizer; development of device and server solutions begins • 2000:TrueSync Everywhere!: Motorola wireless phones and pagers ship worldwide with TrueSync solutions; lead SyncML standard development; developed end-to-end extensible platform for PIM, messaging & imaging • 1999: TrueSync infrastructure deployed on leading portals; extended embedded technology to clipOn Organizer, TrueSync Desktop and Synchronization solution launched with Motorola • 1998: Deployed first commercial TrueSync server as infrastructure for voice-based portal; extended REX line with REX Pro and DataSlim (Japan); acquired by Motorola • 1997: Launched multi-point sync platform between devices, servers and PCs; developed embedded Java apps; REX device breaks new ground in form factor and end-to-end optimized solutions • 1996: Introduced first TrueSync solution to sync PalmPilot with leading PIM apps Founded 1994 2002 & Beyond 6

  7. End-to-End Mobile Data Management 7

  8. Managed Mobility™ Solutions Mobile Device Management Mobile Connectivity Management Mobile Data Management Category: Brand: TBD “Enter Information Once, Access Anywhere” “Internet Connectivity To Go” Tagline: Products: • Desktop Solutions • TrueSync Plus • TrueSync Express • TrueSync SDK • Server Solutions • TrueSync Server, Enterprise • TrueSync Server, Carriers • TrueSync Server APIs • Internet Planner • Device Solutions • TrueSync Device Stack • TrueSync Wireless • SimplifyGPRS • Simplify 3G • Simplify WLAN • TBD Server • TBD Device Stack 8

  9. What we are looking for… • Partners • Software system integrators • Capable of implementing our system at mobile carriers • Core competency in project management, enterprise application deployment, Java, UNIX (or NT) • Experience or relationships with mobile carriers highly desirable • Commissions paid to system integrators on licenses sold to carriers 9

  10. Back Up 10

  11. What we have today A complete, shipping, end-to-end data mobility solution, including data sync and GPRS connectivity A full range of tightly integrated Server, Desktop and Device solution components, with PSO services Excellent industry reputation for expertise, delivering on time and within budget Extensible, standards-based, brandable platform for carriers and OEMs Why customers will want to partner with us tomorrow Commitment and focus – technology leadership allows customers to focus on their core competencies (extending datatypes, protocols, etc.) A commitment to SyncML and other open standard initiatives A complete device management solution, integrated with sync solutions Starfish will lead the market with a full spectrum of sync solutions for consumers through enterprise customers Starfish is Uniquely Positioned 11

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