Bell work / Introduction

1. Bell work / Introduction Whiteboard Slates “Predict”: What is a slogan? • Explain your definition of a slogan, why a company or product would have one and even give a few examples of common “slogans” you have heard and the product they relate to.

2. Marketing: Promotions, Slogans & Print Media The Marketing Concept Continues!

3. Lesson Objective • The students will evaluate promotions, slogans and print media

4. Terminology • Promotion • Advertising • Sales Promotion • Visual Merchandising • Display • Slogan • Signature 6 Types of Print Media 1. Newspaper 2. Magazine Advertising 3. Direct Mail 4. Outdoor Advertising 5. Transit Advertising 6. Broadcast Media 7. Internet Are you taking KIM CHART NOTES? You should be!

5. Marketing Promotion any form of communication a business or organization uses to inform, persuade, or remind people about its products or improve the public image. Advertising is any paid form of non-personal promotion of ideas, goods, or services

6. Sales Promotion The objective is to increase sales, to inform customers about new products and to create a positive store or corporate image. We all know about the Super Bowl! • Quick Write/Whiteboard Slates: • In one minute, write down all of the products advertised before, during or after the game.

7. Super Bowl History 2011 • Thirty-second spots during Super Bowl XLV were sold for $2.8 to $3 million. Neilsen Ratings (Super Bowl XLV FOX, Feb. 6, 2011 ) • Average audience of 111 million viewers • Breaking the record, for the most watched television program of all time. • Viewed in 53.3 million households http://superbowlads.fanhouse.com/2011/commercials/

8. How do you promote products? Visual Merchandising- coordination of all of the physical elements in a place of business The right image is one that invites interest, encourages purchasing, and makes the customer feel good about where he or she is doing business. Display- the visual and artistic aspects of presenting a product

9. Just Do It! Do you know what company these are from? Slogan - a catch phrase or small group of words that are combined in a special way to create a distinct image for the company. Signature – A logo is the distinctive identification for a business. • A well-designed signature gets instant recognition for a business. • It may include the name of the business, the symbol and slogan.

10. The Nike "Swoosh" • A design created in 1971 by Carolyn Davidson, a graphic design student at Portland State University for BRS who was creating a new line of athletic footwear • She charged $2 per hour and submitted a bill for $35 for her work. • The logo represents the wing of the Greek Goddess "Nike," the goddess of victory • It was printed in orange over the outline of a checkmark, the sign of a positive mark. • It has been used on sports shoes since the 1970s, this checkmark is now so recognizable that the company name itself is unknown. • In 1983, BRS gave Davidson a gold Swoosh ring and an envelope filled with Nike stock to express their gratitude. • The solid corporate logo design check was registered as a trademark in 1995. http://www.dinesh.com/history_of_logos/miscellaneous_logos_-_design_and_history/nike_logo_-_design_and_history.html

11. 7 Types of Print Media“Old School” • Newspaper –The cost of newspaper advertising is relatively low, but it is distributed to a larger area than the target market. • Magazine Advertising – Appeals to people with a particular interest and is often read more slowly • Direct Mail – Newsletters, catalogs, coupons, samplers, price lists, circulars, invitations. • These can be included with monthly bills or sent to specific areas.

12. Print Media “Get Out!” 4. Outdoor AdvertisingNon-standardized used at their place of business or available for rent or purchase. • Billboards - signs may be the foundation of any successful Out-of-Home media campaign, because their size offers an impact equal to no other advertising media. • Digital - Offer both static and full-motion media https://www.cbsoutdoor.com/media/

13. Mall - Includes Backlit Kiosks, Specialty Mall Media and Digital Networks • Street Furniture - Street Furniture Out-of-Home media has the advantage of reaching pedestrians and vehicular traffic • (Street Furniture inventory types include Bus Shelters, Benches and Digital LCD Panels) • Specialty - Various iconic locations, special packages, digital options and other unique campaign additives. • Sports Media – College and professional sports backdrops.

14. Print Media “Riding!” 5. Transit Advertising – Printed posters on trains, planes, taxis, buses or in terminals.

15. Print Media “Get Technical!” • Broadcast Media -Includes radio and television. In fact, people are more likely to believe the information they get from TV than from print media. • higher costs 7. Internet – Includes websites, pop ups, side bars, viral videos, social media etc. Have you watched viral videos online? http://www.eepybird.com/featured-video/the-coke-zero-mentos-rocket-car-2d/

16. Closure Graphic Organizer Webquest: 1. Use Google to find the slogan and signature for each company. 2. Write down the slogan and do your best to draw the signature. 3. What types of print media does the company use? If they use all 7, write ALL. (Use your best guess)