Digital Mapping Solution

1. Digital Mapping Solution CS 410 Green Team Fall 2009

2. Meet The Team CS410 Green Team Fall 2009

3. Pedestrians visiting unfamiliar areas are faced with the task of navigation CS410 Green Team Fall 2009

4. “I don't think paper maps are going anywhere, But people may be using them differently, more as a companion to the online or digital map.” – Joel Minster, Chief Cartographer for Rand McNally, the largest mapmaker in the nation Quote Courtesy of San Francisco Chronicle CS410 Green Team Fall 2009

5. Maps Handed Out by AAA Per Year Maps in Millions Extrapolated Data Year Data Courtesy of San Francisco Chronicle CS410 Green Team Fall 2009

6. Case Study:Old Dominion University Ian Iepson CS410 Green Team Fall 2009

7. Major Complaints • Cost of printing paper maps • Map can not be updated • Difficulty finding items on the map • Map does not inform people about changes and closures on campus Sources: ODU Director of Publications ODU Director of Parking and Transportation Services CS410 Green Team Fall 2009

8. Cost of Paper Maps • Primary Campus Map • Provided to the university cost free because of advertisements • Advertisements make the map cumbersome • Parking Services Map • 30,000 Copies per year • Cost: $23,000 • Mini Campus Map • $882 a year for 3500 copies • Less university publications are being printed to reduce costs. • Faculty and Staff handbook map • University course catalog Sources: ODU Director of Publications ODU Director of Parking and Transportation Services CS410 Green Team Fall 2009

9. Who does this impact? • The University • Printing and distributing maps is costly • Students • Specifically first-year students who are unfamiliar with the campus • Visitors • May be completely unfamiliar with the university campus • Professors • Students entering late cause a disturbance to the entire class CS410 Green Team Fall 2009

10. Student Survey Conclusion: Old Dominion Students need assistance navigating the campus CS410 Green Team Fall 2009

11. Student Survey Conclusion: The demand for a Digital Mapping Solution is present At Old Dominion University CS410 Green Team Fall 2009

12. Technical Characteristics Brittany Cunningham CS410 Green Team Fall 2009

13. The Old Way CS410 Green Team Fall 2009

14. A Better Way CS410 Green Team Fall 2009

15. Major Functional Components Diagram CS410 Green Team Fall 2009

16. Product Capabilities User Interface • Provide interactive maps • Deliver walking directions specific to the area • Items are searchable by address, building, or office • Provide information about building contents • Provide information about parking • Display special event information CS410 Green Team Fall 2009

17. Product Capabilities Admin Interface • Updating maps with buildings and streets • Point and click adding of walkways • Ability to change availability of parking lots • Add special events • Close walkways for construction or other impeding conditions CS410 Green Team Fall 2009

18. The Solution Will Not • Automatically update • Display current location • Work on a device without a web browser • Show unmapped shortcuts CS410 Green Team Fall 2009

19. Development Requirements • Web server (Apache) • Database (MySQL) • GPS to help populate data • Up to date static map • Google Maps API CS410 Green Team Fall 2009

20. Product Components • Structured database • Administrative interface • User interface CS410 Green Team Fall 2009

21. Customer Requirements • Web server • Application manager • Training on how to use product • Team to populate database CS410 Green Team Fall 2009

22. User Requirements • Device with JavaScript-enabled web browser • Access to the internet CS410 Green Team Fall 2009

23. Potential Customers • Universities • Theme Parks • Dense Urban Areas • Special Event Coordinators CS410 Green Team Fall 2009

24. Common Characteristics • Print large numbers of copies of their paper map • Spend thousands of dollars to have maps updated • Huge amount of pedestrian traffic • Limited parking • Construction CS410 Green Team Fall 2009

25. Customer Benefits • Provides a cheaper mapping solution with easier maintenance • Ability to update maps instantaneously • Ability to send out alerts • Customer will be more competitive in their industry CS410 Green Team Fall 2009

26. Marketing Analysis Brandon Smith CS410 Green Team Fall 2009

27. Risk Matrix API vender decides to start charging People find paper maps easier to use People only use it once and never again Map used for malicious purposes Lack of access to product Competition develops the product first Unable to make it intuitive enough for every day user Software has bugs Product is too difficult to keep maintained CS410 Green Team Fall 2009

28. Competition Matrix *Only for driving directions. CS410 Green Team Fall 2009

29. Customer Costs • The cost of designing a custom map will vary based on the complexity and scale of the customer’s domain • Customer may need additional staff to maintain the software • Customer may print less paper maps which will subsidize their overall costs CS410 Green Team Fall 2009

30. Conclusion Joseph Conlin CS410 Green Team Fall 2009

31. Paper maps are antiquated • Printing paper maps is an unnecessary cost • A dynamic online mapping system would provide far greater functionality CS410 Green Team Fall 2009

32. References • "Paper maps crumpling in face of electronic onslaught." San Francisco Bay Area — News, Sports, Business, Entertainment, Classifieds: SFGate. Web. 24 Oct. 2009. <http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2007/10/12/BA5ISMA3D.DTL>. • Victoria E. Burke – Old Dominion University Director of Publications • James W. Long – Old Dominion University Director of Parking and Transportation Services • Student survey – Mrs. Brunelle’s CS110 class. CS410 Green Team Fall 2009