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Planning and Measurement Process Keys to Success. A Model for Monitoring the Annual Plan. Strategic and Annual Plans. Strategic Plan. Annual Plan. Annual strategies, objectives, tactics Quarterly objectives Updates to Strategic Plan/Changes to annual milestones.
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Planning and Measurement Process Keys to Success A Model for Monitoring the Annual Plan CONFIDENTIAL
Strategic and Annual Plans Strategic Plan Annual Plan • Annual strategies, • objectives, tactics • Quarterly objectives • Updates to Strategic • Plan/Changes to annual • milestones • Strategies, objectives, • tactics • 2-3 annual milestones • (long term objectives) Annual Plan Multi year: 3-5 years One year: 12 months CONFIDENTIAL
“Management by objective works ---- if you know the objectives.” “Ninety percent of the time you don't.”Peter F. Drucker CONFIDENTIAL
Why Have A Planning and Monitoring Process? CONFIDENTIAL
Why Have A Planning and Monitoring Process? • Enables more precise (structured) communications within company • Develops executive staff synergy by applying cross functional resources to accomplish objectives,strategies, tactics • Set intermediate milestones (annual and quarterly objectives) that allow measurement of progress against the strategic and annual plans • Provides central point of focus for the entire organization • Focus of optimization for the larger team • Basis for determining then prioritizing individual activity • Consistent monitoring tool CONFIDENTIAL
Elements of Planning Process • Focus first on longer term, bigger picture objective(s) • Identify key strategies for accomplishing longer term objective(s) • Develop hierarchy of long term goals Long term objectives Annual milestones Strategies Quarterly objectives TACTICS • Review status on routine/regular basis • - E-Staff most frequently: e.g. weekly • - All Hands Meeting routinely: e.g. monthly CONFIDENTIAL
Elements of Planning process (cont’d) • Conduct brutally honest assessment: “The Good, Bad and Ugly” • Celebrate problems! Core competence of great companies is finding problems fast and solving them quickly • First priority is for success of team and accomplishment of objectives - no defensiveness • Quantitative scoring of performance • Open discussion about how to get on track; e.g. fresh approach, shift of resources, etc. • Celebrate Victory! CONFIDENTIAL
Definitions • Goal/Objective: Clear and motivating statement of what is to be accomplished; can be long term (3-5 years), annual, quarterly • Annual Milestones: Major accomplishments required to achieve the long term objectives set forth in the strategic plan • AMB: As Measured By – quantitative or at least deterministic metric (This is where the POWER is!) • Owner: Person who is responsible to team for driving accomplishment • ‘Necessary and sufficient’: Do what has to be done first; perfection is the long term goal, but in early stage companies, often a ‘necessary and sufficient’ approach is best CONFIDENTIAL
Annual Plan StructureAnnual Objectives and Strategies Rollup (for each annual objective, there will be 3-6 strategies) Annual Objective # 1 AMB Owner Strategy # 1 AMB Owner Owner Strategy # 5 AMB Annual Objective # 2 AMB Owner AMB Owner Strategy # 1 Strategy # 4 AMB Owner Annual Objective # 3 AMB Owner Owner Strategy # 1 AMB Strategy # 6 AMB Owner AMB Owner Annual Objective # 4 CONFIDENTIAL
Annual Plan Structure (con’t)Annual Objectives and Strategies Rollup (for each annual objective, there will be 3-6 strategies) Annual Objective # 1 AMB Owner Strategy # 1 AMB Owner Tactic # 1 AMB Owner Tactic # 4 AMB Owner Strategy # 2 AMB Owner Tactic # 1 AMB Owner Tactic # 3 AMB Owner Strategy # 3 AMB Owner Tactic # 1 AMB Owner Tactic # 6 AMB Owner Strategy # 4 AMB Owner CONFIDENTIAL
Annual Plan Structure (con’t)(for each tactic there will be quarterly objectives) Annual Objective # 1 AMB Owner Strategy # 1 AMB Owner Tactic #1 AMB Owner 1st Quarter Objective AMB AMB 2nd Quarter “ AMB 3rd Quarter “ AMB 4th Quarter “ AMB Owner Tactic #2 1st Quarter “ AMB AMB 2nd Quarter “ AMB 3rd Quarter “ AMB 4th Quarter “ Tactic #3 AMB Owner Tactic #4 AMB Owner Tactic #5 AMB Owner CONFIDENTIAL
Annual Plan Structure (con’t)(one page per Annual objective) Annual Objective #1 Strategy #2 Strategy #5 Strategy #1 Strategy #3 Strategy #4 Tactic #1 Tactic #1 Tactic #1 Tactic #1 Tactic #1 1st Quarter objectives 1st Quarter objectives 1st Quarter objectives 1st Quarter objectives 1st Quarter objectives 2nd Quarter “ 2nd Quarter “ 2nd Quarter “ 2nd Quarter “ 2nd Quarter “ 3rd Quarter “ 3rd Quarter “ 3rd Quarter “ 3rd Quarter “ 3rd Quarter “ 4th Quarter “ 4th Quarter “ 4th Quarter “ 4th Quarter “ 4th Quarter “ Tactic #2 Tactic #2 Tactic #2 Tactic #2 Tactic #2 1st Quarter objectives 1st Quarter objectives 1st Quarter objectives 1st Quarter objectives 1st Quarter objectives 2nd Quarter “ 2nd Quarter “ 2nd Quarter “ 2nd Quarter “ 2nd Quarter “ 3rd Quarter “ 3rd Quarter “ 3rd Quarter “ 3rd Quarter “ 3rd Quarter “ 4th Quarter “ 4th Quarter “ 4th Quarter “ 4th Quarter “ 4th Quarter “ Tactic #3 Tactic #3 Tactic #3 Tactic #3 Tactic #3 1st Quarter objectives 1st Quarter objectives 1st Quarter objectives 1st Quarter objectives 1st Quarter objectives 2nd Quarter “ 2nd Quarter “ 2nd Quarter “ 2nd Quarter “ 2nd Quarter “ 3rd Quarter “ 3rd Quarter “ 3rd Quarter “ 3rd Quarter “ 3rd Quarter “ 4th Quarter “ 4th Quarter “ 4th Quarter “ 4th Quarter “ 4th Quarter “ Tactic #4 Tactic #4 Tactic #4 Tactic #4 Tactic #4 1st Quarter objectives 1st Quarter objectives 1st Quarter objectives 1st Quarter objectives 1st Quarter objectives 2nd Quarter “ 2nd Quarter “ 2nd Quarter “ 2nd Quarter “ 2nd Quarter “ 3rd Quarter “ 3rd Quarter “ 3rd Quarter “ 3rd Quarter “ 3rd Quarter “ 4th Quarter “ 4th Quarter “ 4th Quarter “ 4th Quarter “ 4th Quarter “ Tactic #5 Tactic #5 Tactic #5 Tactic #5 Tactic #5 1st Quarter objectives 1st Quarter objectives 1st Quarter objectives 1st Quarter objectives 1st Quarter objectives 2nd Quarter “ 2nd Quarter “ 2nd Quarter “ 2nd Quarter “ 2nd Quarter “ 3rd Quarter “ 3rd Quarter “ 3rd Quarter “ 3rd Quarter “ 3rd Quarter “ 4th Quarter “ 4th Quarter “ 4th Quarter “ 4th Quarter “ 4th Quarter “ CONFIDENTIAL
Example CONFIDENTIAL
2003 Objective: Position Company to become 2004 Market leader in Application Security CONFIDENTIAL
2003 Objective: Position Company to become 2004 Market Leader in Application Security – cont’d CONFIDENTIAL
Position Company to become Market Leader in Application Security CONFIDENTIAL