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Diane Kink

BUILDERS. STRATEGIC RELATIONSHIPS. Diane Kink. www.TheKinkTeam.com. Owner, The Kink Team – The Woodlands, Texas. Crew Members. What is your goal and who do you need to get there?. "Alliances have become an integral part of contemporary strategic thinking." Fortune Magazine.

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Diane Kink

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  1. BUILDERS STRATEGIC RELATIONSHIPS Diane Kink www.TheKinkTeam.com Owner, The Kink Team – The Woodlands, Texas

  2. Crew Members What is your goal and who do you need to get there? "Alliances have become an integral part of contemporary strategic thinking." Fortune Magazine

  3. · Creating The Right Relationships for Your Business · Not Just Another Client Diane Kink Owner, The Kink Team – The Woodlands, Texas

  4. “Having a motivation is critical. What the motivation is doesn’t matter.” What do you have to offer to the builder?

  5. · How we identify who to partner with · Find The Fit That Works Diane Kink Owner, The Kink Team – The Woodlands, Texas

  6. YOUR ALLIANCE STRATEGY MUST SUPPORT THE THREE PILLARS OF A SUCCESSFUL ALLIANCE: COMMITMENT, CAPABILITIES & VALUES Commitment Capabilities Values

  7. JUST BECAUSE IT ZIPS… DOESN’T MEAN IT FITS

  8. what about builders that do not support our three pillars of a successful alliance?

  9. BUILDER A Very style specific product offering Very limited budget for marketing Low commission structure High risk location Loss of 1 year time & $50 - $60k ** names have been removed to protect the innocent BUILDER C Large custom estate homes – poor quality Overextended financially Cultural differences made communication challenging Loss of $60 - $80k plus time BUILDER B “No marketing required” mindset Low commission structure (1%) No specific location for build outs – scattered spec houses

  10. Be visible Be available Be persistent Be accurate

  11. AND RESEARCH

  12. The Kink Team called upon to participate in focus groups for new communities, luxury product (East Shore & Carlton Woods) • Continuous participation with builders through private consultations with clients • New custom builder product overviews provided to entire team

  13. Building a reputation to become one of the go-to agents for discussions on pricing, amenities, price per square foot • Leads to additional clients and/or listing leads • Get involved in local builder associations (GHBA)

  14. · Woodforest Development & The Kink Team· Building Our Alliances Diane Kink Owner, The Kink Team – The Woodlands, Texas

  15. 2011 The Kink Team selected to represent the custom home sales for Johnson Development in Woodforest Development

  16. 2012 – 2013 custom home lots almost sold out

  17. SOLD SOLD SOLD The Kink Team sells all available custom showcase homes

  18. “Talent wins games but teamwork and intelligence wins championships” Michael Jordan

  19. Everyone had to buy-in at a 100% level • The success of one was a success for all • Top level agents only • Staff members also participated

  20. Leads distributed on a pre-determined schedule • Agent on duty would be located on site • Direct phone line set up • Kink Team co-branded with Woodforest • Kink Team responsible for weekly reporting on lead generation efforts

  21. 2012 & 2013 The Kink Team forms a strategic alliance with Jeff Paul Custom Homes for Custom Home Sales in Woodforest SOLD

  22. what’s your number? Don’t limit yourself. Many people limit themselves to what they think they can do. You can go as far as your mind lets you. What you believe, remember, you can achieve.

  23. World Class Real Estate Service Diane Kink, Owner North Houston Luxury Specialists · Keller Williams International # 1 Luxury Agent www.TheKinkTeam.com 281. 364. 4828

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