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Marketing Divison. Presented by Quach Van Hoang 29.01.2010. Agenda. Performance. A. Strategy. B. 1. Performance. Premium & PFYP. Billion. ( ) is percentage of Vietnamese Target. 2. Performance. Region PFYP. HN. 2.8. 1.8. 1.7. 1.2. HCM. 0.97. 0.8. 0.6.
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Marketing Divison Presented by Quach Van Hoang 29.01.2010
Agenda Performance A Strategy B 1
Performance Premium & PFYP Billion ( ) is percentage of Vietnamese Target 2
Performance Region PFYP HN 2.8 1.8 1.7 1.2 HCM 0.97 0.8 0.6 0.5 CT 0.5 DN 0.4 3
Performance Headcount 01/28/2010 9%UP + 252 SM 1673 SAS↑ Part-Time Agent (IA): 4372 Total Agents: 6297 4
Performance Full-time Headcount 1269 445 218 148 5
Performance AS attaining Quota(%) 54% 39% 38% 34% 32% 19% 13% 6
Conclusion Advantage • Recruitment over target • PFYP does not attain target . • Full time agents’ productivity goes down. Weakness Need improving
Agenda Performance A B Strategy 10
Strategy – new comer • HAN re-structure Set up 02 regional in HAN Promote BM Kim Anh & BM Ky to regional director • Bien Hoa new branch office Recruit 03 BM Opening in 05 working month
Strategy – new comer • HCM 2 zone Welcome 01 new RD. Receive 06 new BM to develop HCM 2 region
Strategy-Agent contract to BM Apply to New BM recruitment Encourage BM convert to agent contract --- High salary --- Performance allowance
Strategy- Assessment Schedule 3. Update to system the assessment result 2. BM check Or Keep position request Or Confirm request 4. Promotion certification 1. Announce Assessment Result
Strategy- Assessment Schedule Quick respond Increase the quality of service Reduce the un-necessary complain from agent
Future Plan – IA recruit benefit From 201001, HAN + HCM stop recruiting AS, the recruitment of IA decease • Create new benefit or incentive of IA recruitment • Explain the benefit related to IA recruitment to SM, pre-BM